CreativeStrategist

We're a fast-growing B-corp marketplace for active outdoor adventures. We help people find and book the trips that change how they spend their time on the planet, and we direct money to small independent operators, local economies, and conservation work in the places those trips happen. 250+ trips across 60+ countries, 75% solo travellers, an excellent Trustpilot record, and a brand people genuinely love. We're at the stage where the foundations are in place and the question is now "how do we turn creative into the dominant lever on CAC and growth from here?" **What we're hiring for** We're hiring a Creative Strategist to own the single biggest lever we have on customer acquisition cost: the creative. Our performance marketing systems are in genuinely good shape - measurement, channel mix, testing process, financial discipline. What we're missing isn't the plumbing. It's the fuel. We're producing variations of the same idea instead of radically different concepts, and we're getting too few real swings at the fence each month. This role exists to fix that. You'll set the creative concepting agenda, build the test-and-learn system that turns every pound of media spend into compound learning, and rebuild how MBA briefs, ships, and reviews creative end to end. The headline outcome is a structurally lower CAC over the next twelve months - driven by creative intelligence, not media efficiency tricks. A note on how the role is set up: you'll be coming in to set up an AI-enabled creative function from the ground up - designing the brief templates, the concepting cadence, the learning repository, and the automation roadmap that lets a lean team (plus production support and an agency or two) ship at a scale and quality that would otherwise require a much larger one. You'll lead the paid creative team - video editing and design at the core - with content, performance marketing, data, editorial and engineering partners across the business to draw on as the function grows. We're