CreativeStrategist

At Medialicious, we're a global growth marketing partner powering the expansion of fast-growing social gaming brands. Headquartered in Gibraltar, our mission is simple: to be the industry leader through deep domain expertise, constant innovation, and strategic scale. Our Marketing team drives growth through a channel-agnostic approach, empowered by significant budgets and a collaborative, transparent culture. We embrace experimentation, research, and performance analysis to maximize growth and evolve our strategies. With data at our core and curiosity in our DNA, we work together to create meaningful, measurable impact. This role is perfect for a bold, innovative, Creative who thrives at the intersection of storytelling, data, and digital performance. As the Creative Strategist, you will lead the development of high-impact, performance-driven ad campaigns across a portfolio of social casino brands. You will be the central creative force—turning brand identity and marketing goals into standout short-form video concepts grounded in UGC, motion design, and influencer-led content. Key Responsibilities Creative Strategy & Ideation - Act as the primary creative driver for paid social and digital campaigns, developing original concepts rooted in UGC, motion design, and influencer marketing. - Build and own the strategic framework for using UGC-style content to drive user acquisition at scale. - Translate brand guidelines, market trends, and performance insights into clear, actionable creative briefs for internal teams and external creators. Content Development & Storyboarding - Create storyboards, scripts, and visual outlines that bring key messages and creative ideas to life for motion graphics, live-action shoots, and hybrid UGC formats. - Write compelling short-form copy—headlines, CTAs, hooks, and VO scripts—that enhance engagement and conversion. - Leverage generative AI tools and workflows to accelerate ideation, scriptwriting, and asset generation for rapidly scalin