CreativeStrategist

Creative Strategist Role Summary We’re looking for a highly performance-driven Creative Strategist to own the development of high-performing paid social creative that drives profitable customer acquisition at scale. In this role, you will translate consumer psychology, product truth, and performance data into scalable creative systems that educate, persuade, and convert. You’ll own creative strategy from research and ideation through testing, iteration, and scaling — partnering closely with designers, editors, creators, media buyers, and production teams to continuously unlock growth opportunities. This is not a brand-awareness role. We are looking for someone who understands direct response creative and can consistently build winning ads that drive revenue, especially across Meta. Responsibilities Develop and execute creative strategies that drive profitable customer acquisition across paid social channels, primarily Meta. Research customers deeply to identify pain points, buying motivations, objections, awareness levels, and scalable creative opportunities. Build and continuously test new creative concepts, hooks, angles, and messaging to prevent fatigue and improve efficiency. Own the development of clear, high-signal creative briefs for designers, creators, influencers, editors, and production partners. Lead structured creative testing and iteration by analyzing performance signals and evolving winning concepts to maximize scale. Conduct competitive and market research to identify emerging trends, high-performing formats, and best-in-class DTC creative. Partner cross-functionally with media buyers, production teams, post-production, creators, and marketing stakeholders to maintain a fast and efficient creative pipeline. What Success Looks Like Successfully helping scale acquisition funnels through high-performing creative while maintaining profitability targets. Identifying and scaling multiple winning creative angles that sustain performance and reduce creative