BJAK
Insurance
CreativeMarketingStrategist
Neural analysis suggests this role is
optimal for Mid candidates.
“Creative Marketing Strategist at BJAK. Skills: Creative marketing strategies, Campaign execution, Data-driven insights, Cross-functional collaboration. Develop creative marketing strategies. Translate insights into campaign concepts”
Industry & Context.
Solid analytical skills; Ability to convert data into actionable insights; Make decisions based on data, not assumptions
What They're Looking For.
Must Have
2–4 years of experience in marketing, creative strategy, digital campaigns, or similar roles, understanding of multi-channel marketing: Meta, Google, TikTok, YouTube, CRM, SEO, Experience executing campaigns or producing creative content, Solid analytical skills and ability to convert data into actionable insights, Excellent communication and project management skills, Based in Malaysia and open to hybrid work
Nice to Have
Experience in tech, fintech, e-commerce, or high-growth startups, Familiarity with GA4, Meta Ads Manager, TikTok Ads Manager, HubSpot, Hotjar, etc., Basic creative skills (copywriting, scripting, visual briefing) or experience with influencers/creators, Experience mentoring juniors or leading small creative projects
What You'll Do.
Develop creative marketing strategies
Translate insights into campaign concepts
Use storytelling for messaging
Plan and execute integrated campaigns
Collaborate with creative teams
Maintain consistent brand voice
Monitor and optimize campaign performance
Conduct market and competitor research
Present learnings and recommendations
Support GTM strategies
Oversee end-to-end content creation
Provide direction to creative teams
Ensure assets are delivered on time
How You'll Work.
Team & Collaboration
Collaborate with creative teams; Partner with Product, Design, Data, and Business teams; Manage stakeholders across multiple initiatives
Communication Scope
Excellent communication skills; Present learnings and recommendations clearly and confidently
Process & Methodology
Manage timelines, Manage deliverables, Manage calendars, Manage stakeholders
Full Job Description
OWN THE WORK. SHAPE THE STRATEGY. BRING IDEAS TO LIFE. ABOUT BJAK We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient. We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region. We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI. Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission. WHY THIS ROLE MATTERS - You will define creative strategies that shape how millions discover and trust BJAK. - Your work directly influences acquisition, retention, and brand perception. - You will drive multi-market, multi-channel initiatives with real business impact. - You will bring clarity and direction to a fast-moving marketing team. WHAT YOU’LL DO CREATIVE & STRATEGIC PLANNING - Develop creative marketing strategies to strengthen brand visibility, engagement, and conversion. - Translate insights and trends into clear campaign concepts and creative angles. - Use storytelling to enhance messaging across channels. CAMPAIGN EXECUTION - Plan and execute integrated campaigns across Meta, Google, TikTok, YouTube, CRM, and more. - Collaborate with creative teams to produce strong content: scripts, visuals, landing pages, and social assets. - Maintain consistent brand voice and messaging across all touchpoints. PERFORMANCE & INSIGHTS - Monitor and optimize campaign performance using data-driven insights (CTR, conversions, CAC, ROAS, retention). - Conduct market and competitor research to identify opportunities. - Present learnings and recommendations to stakeholders clearly and confidently. CROSS-
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