Jerry. ai
car ownership
CreativeLead,Lifecycle&Retention
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“Creative Lead, Lifecycle & Retention at Jerry. ai. Skills: copywriting, lifecycle marketing, retention marketing, brand voice development. overhauling our existing customer communications, including our CRM, email, SMS, and in-app copy. take our messaging from functional and direct to value-additive and relationship-driven”
What You'll Achieve.
build trust, engagement, and as a result, drive long-tail conversion; see success with lifecycle campaigns; build enthusiasm and trust around a “dry” topic; make people feel something and take notice
Industry & Context.
first principles thinker; avoid making assumptions; take qualitative data and user pain points and turn them into resonant, empathetic marketing copy
What They're Looking For.
Must Have
5+ years of experience in creative marketing with a focus on organic growth and a copy lean, Proven track record with organic channels like email, SMS, and social, Experience working with consumer brands, A portfolio showcasing both your writing and creative craft, Bachelor's Degree
What You'll Do.
overhauling our existing customer communications
take our messaging from functional and direct to value-additive and relationship-driven
driving customer growth and building brand affinity through producing other creative organic content (e.g. social media
How You'll Work.
Team & Collaboration
work closely with our Product, Design, Growth, and Customer Insights team; build it in partnership with our CEO
Communication Scope
crafting email sequences; push notifications; navigating a subreddit thread; shaping how we talk about a new feature launch; speak to and care for them; tone of voice; brand playbook; personality and voice; customer communications; messaging; talk about a brand; customer growth; brand affinity; creative organic content; social media; translate complex, dry, and even stressful topics; copy that is engaging, human, and accessible; great sense of the social media landscape and community dynamics; qualitative data and user pain points; resonant, empathetic marketing copy; champion the unmeasurable value of a great brand experience
Full Job Description
Why we exist: More than 80% of Americans own a car and see it as a fundamental necessity, yet the experience of owning one is stuck in the 90s. Every part of the user journey (shopping for a car, insurance, repairs, etc) is complicated, fragmented, and time-consuming, and the costs are staggering. In 2025, the cost of owning a car was more than 20% of the average household income, after tax. At Jerry.ai http://Jerry.ai, we are building the first app to manage it all and make car ownership accessible to all. Why we need you: Since we launched our app in 2019, we’ve reached 5M customers, raised over $240M in funding, scaled our annual revenue more than 70X, and became profitable in early 2024 – just 7 years into our operating history, in spite of challenging macro conditions and in a hyper-competitive $2T U.S. market. We did this with an exceptionally talented team of analytical thinkers who are brilliant at experimentation and growth optimization. But what we don’t have is someone who obsesses over every single word we put in front of our customers and how we make them feel. Car ownership is a stressful and emotionally charged topic for most people, and right now, our messaging is very transactional (e.g. click here, shop with us). We need you to change that. Your job will be to think about what our customers actually need (or want) to hear from us, and how to fundamentally change how we speak to and care for them. Whether you’re crafting email sequences, push notifications, navigating a subreddit thread, or shaping how we talk about a new feature launch, you will be the voice of Jerry. And you will help us earn our brand and cultivate an enduring community. We spent the last 9 years building a product that people like, now we need to give them a reason to trust us and a reason to stay. Why you will (or won’t) like working here: - Blank canvas: You won’t inherit a tone of voice or brand playbook. You will build it in partnership with our CEO, including defining our p
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