Betmgm
Online Gaming
CreativeLead
Neural analysis suggests this role is
optimal for Senior candidates.
“Creative Lead at Betmgm. Skills: Visual concept development, Art direction, Creative leadership, Brand building, Visual storytelling. Lead visual concept development for integrated campaigns spanning TV, OOH, social, digital, CRM, and experiential activations. Own the art direction and creative development process from ideation through final execution”
What You'll Achieve.
Elevate the entire team’s output; Ensuring work is innovative, on-brand, and strategically sound; Ensure visual consistency and excellence across all creative outputs; Maintain a high level of craft and attention to detail
Industry & Context.
Translate complex business goals into creative solutions
Travel may be required periodically for conferences or cross-team collaboration, Must be able to stand or sit and operate computers and other technological devices for extended periods of time, Must be licensed by at least one jurisdictional agency (online gaming company requirement), Licensing process includes comprehensive background checks (criminal records, financial history, personal background verification)
What They're Looking For.
Must Have
4+ years of experience in art direction or senior design leadership roles, Exceptional portfolio showcasing a range of award-winning, strategically driven 360° campaigns across branding, advertising, and digital media, Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Deep understanding of brand building, visual storytelling, typography, composition, and color theory, Strategic thinking with the ability to translate complex business goals into creative solutions, Excellent leadership and mentorship skills, with experience managing and developing creative talent, Proven ability to collaborate effectively across disciplines and executive levels, Must be able to stand or sit and operate computers and other technological devices for extended periods of time, Must be able to communicate effectively in both written and verbal formats, Applicants must possess legal authorization to work for our company in the U. S. without the need for immigration sponsorship, Candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives
Nice to Have
preferably at top agencies or within fast-paced, high-profile in-house creative teams, working knowledge of motion graphics, video editing, and Figma, Experience with sports, entertainment, or lifestyle brands strongly preferred
What You'll Do.
Lead visual concept development for integrated campaigns spanning TV
and experiential activations
Own the art direction and creative development process from ideation through final execution
Ensure work is innovative
and strategically sound
Collaborate closely with Copywriters
and cross-functional teams to develop and present holistic creative concepts
Contribute high-level creative thinking and execution across a wide range of campaigns
and brand initiatives
Ensure visual consistency and excellence across all creative outputs
Help evolve the brand’s visual identity
Present and articulate creative ideas clearly and confidently to stakeholders and partners
Stay up to date on creative trends
and emerging technologies
Manage multiple complex projects simultaneously
Contribute to the development of brand guidelines
and creative best practices
Mentor junior creatives
How You'll Work.
Team & Collaboration
Work hand-in-hand with Creative Directors, Copywriters, Designers, Brand, and Marketing stakeholders; Collaborate closely with Copywriters, Creative Directors, and cross-functional teams; Proven ability to collaborate effectively across disciplines and executive levels
Communication Scope
Communicate effectively in both written and verbal formats; Present and articulate creative ideas clearly and confidently
Process & Methodology
Manage multiple complex projects simultaneously
Full Job Description
**Discover What’s Possible at BetMGM** Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business. As a valued team member, we’re committed to giving you the resources and support you need to thrive. Our benefits and perks include: * Medical, Dental, Vision, Life, and Disability Insurance * 401(k) with company match * Pre-tax spending accounts including health care FSA and commuter savings * Flexible paid time off * Professional development reimbursement and ongoing skills training opportunities * Employee resource groups * Swag, ticket giveaways, and more! At BetMGM, we recognize that every individual plays a meaningful role in our success. That’s why we’re committed to building a respectful, inclusive workplace. It’s the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win. **About the Role** As a Creative Lead on the BetMGM Creative team, you’ll be a driving force behind the concepting, development, and execution of bold, visually striking creative across all major brand and marketing touchpoints. You’ll lead the visual storytelling for national campaigns, performance marketing, and branded content—shaping how millions of sports and gaming fans experience BetMGM. You’ll work hand-in-hand with Creative Directors, Copywriters, Designers, Brand, and Marketing stakeholders to push creative boundaries while maintaining strategic alignment. You’ll also mentor junior creatives, helping to elevate the entire team’s output. This role requires a highly conceptual thinker, a strong leader, and a design expert with a passion for culture, sports, and entertainment. **Responsibil
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