Ethos Life
Technology
CreativeDirector,PaidSocial
Neural analysis suggests this role is
optimal for Director candidates.
“Creative Director, Paid Social at Ethos Life. Skills: Paid social creative, Performance creative, Direct response. Own creative strategy. Own creative execution”
What You'll Achieve.
Make paid social creative breakthrough; Drive conversion; Produce content that converts
Industry & Context.
Root cause analysis
What They're Looking For.
Must Have
10+ years in creative direction, Portfolio of paid social, Direct response video creative, Deep expertise in performance creative, Experience managing creative team
Nice to Have
Design and art direction background, Sharp copy instincts
What You'll Do.
Own creative strategy
Own creative execution
Drive influencer partnerships
Stay in tune with performance
Stay current on platform trends
Manage production partners
Manage agency relationships
How You'll Work.
Team & Collaboration
Creative & Brand VP; Video editors; ACDs; Senior Designer; External production partners; Agency relationships
Communication Scope
Executive presentations
Process & Methodology
Production, Creative iteration
Full Job Description
About Ethos Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten. About the Role There's a category that's been doing things the same way for over a hundred years. We're here to change that. Most creative directors don't dream about performance marketing. We're looking for the one who does. The one who gets genuinely excited by the question: why did that ad work? This isn't a role for someone who wants to set a vision and step back. It's for the rare CD who thinks in tests, moves fast, loves seeing their work tied directly to real results, and still has the creative ambition to push into territory no one in this category has explored yet. This role has one core mandate: make our paid social creative breakthrough. You'll have significant ownership over creative strategy and execution across Meta, TikTok, YouTube, UGC, and influencer content, and you'll play a key role in shaping where the creative goes next. This role reports into the VP of Creative & Brand. Duties and Responsibilities: Own the creative strategy and execution for paid social across Meta, TikTok, and YouTube, from concept through production and delivery Develop hooks, formats, and concepts that stop the scroll and drive conversion — you understand the mechanics of direct response creative and you're constantly pushing the work further Drive UGC and influencer/creator partnerships, developing briefs and frameworks that produce content that feels nati
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