AccuWeather
Media
CreativeDirector,MediaandVisualContent
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“Creative Director, Media and Visual Content at AccuWeather. Skills: Creative Leadership, Broadcast Design, Motion Graphics, Visual Storytelling. Define creative vision for broadcast products. Lead design and development of graphics packages”
What You'll Achieve.
Quality and consistency of creative output; Successful delivery of product launch campaigns; Successful delivery of marketing campaigns; Growth in customer engagement; Effective support of sales initiatives; Effective support of trade show demonstrations; Increased advertising opportunities; Increased sponsorship opportunities; Timely execution of creative projects; Maintain high standards of excellence; Positive feedback from clients; Positive feedback from viewers; Positive feedback from sales teams; Positive feedback from internal stakeholders
Industry & Context.
What They're Looking For.
Must Have
Bachelor's degree in Graphic Design, Broadcast Design, Motion Graphics, Visual Communications, Marketing, or related field, 7+ years of professional creative experience in broadcast television, media, advertising, or digital content creation, 3+ years of leadership or creative management experience, Portfolio demonstrating expertise in broadcast graphics, animation, branding, and visual storytelling, Experience leading creative projects from concept through final delivery, Understanding of television production workflows and broadcast graphics systems
Nice to Have
Experience with weather, news, sports, or live television environments, Knowledge of augmented reality, virtual sets, real-time graphics, and interactive presentation systems, Experience supporting product launches and B2B technology marketing, Familiarity with Brainstorm, Unreal Engine, Vizrt, Chyron, Ross, Adobe Creative Suite, Cinema 4D, Blender, or similar platforms
What You'll Do.
Define creative vision for broadcast products
Lead design and development of graphics packages
Lead design and development of motion graphics
Lead design and development of templates
Lead design and development of augmented reality content
Lead design and development of virtual set elements
Lead design and development of interactive experiences
Oversee creation of demonstration content
Ensure visual consistency across broadcast products
Ensure visual consistency across client-facing deliverables
Collaborate with Product Management
Collaborate with Development teams
Collaborate with Sales teams
Collaborate with Customer Success teams
Develop visual storytelling techniques
and manage motion graphic artists
and manage creative contractors
Establish creative standards
Establish creative workflows
Establish creative best practices
Conduct creative reviews
Provide feedback to ensure quality
Foster culture of innovation
Foster culture of collaboration
Foster culture of continuous improvement
Direct creative development of product marketing campaigns
Create compelling visual assets for product launches
Create compelling visual assets for promotional videos
Create compelling visual assets for websites
Create compelling visual assets for social media
Create compelling visual assets for digital advertising
Create compelling visual assets for trade publications
Create compelling visual assets for sales collateral
Oversee branding initiatives for new products
Oversee branding initiatives for new services
Ensure marketing materials communicate value propositions
Ensure marketing materials communicate competitive differentiation
Lead creative execution of product placement advertising
Develop branded content opportunities
Develop sponsorship integrations
Create visually engaging sponsor-supported content
Ensure sponsor integrations maintain editorial quality
Ensure sponsor integrations maintain brand standards
Support network programming with creative graphics
Support network programming with animation packages
Support network programming with visual enhancements
Develop new visual concepts to improve viewer engagement
Develop new visual concepts to improve storytelling
Collaborate with producers
Collaborate with meteorologists
Collaborate with network leadership
Identify emerging technologies
Identify creative trends
Evaluate new creative tools
Evaluate new creative technologies
Evaluate new creative workflows
Recommend new creative tools
Recommend new creative technologies
Recommend new creative workflows
Represent company at industry events
Represent company at customer meetings
Represent company at trade shows
How You'll Work.
Team & Collaboration
Product Management; Development teams; Sales teams; Customer Success teams; Producers; Meteorologists; Network leadership; Cross-functional teams
Communication Scope
Presentation Skills
Process & Methodology
Project Management, Prioritize projects, Allocate resources
Full Job Description
AccuWeather is seeking a Creative Director to join its TV Broadcast and Visual Content team. Position Overview The Creative Director – TV Broadcast & Visual Content is responsible for the overall creative vision, design strategy, and execution of visual content across AccuWeather’s broadcast products and media platforms. This role oversees the development of graphics, animations, templates, demonstrations, branding, and visual storytelling for ImmersiCast, StoryTeller NewsPro, WeatherShow Creator, and other broadcast technology solutions. In addition, the Creative Director leads the creative development of product placement advertising, promotional campaigns, and branded content across television, digital platforms, social media, trade shows, sales presentations, and the AccuWeather Network. The position serves as the central creative leader, ensuring a consistent, innovative, and compelling visual identity across all broadcast and media properties. Key Responsibilities Broadcast Product Creative Leadership Define and maintain the creative vision for ImmersiCast, StoryTeller NewsPro, WeatherShow Creator, and future broadcast products. Lead the design and development of graphics packages, motion graphics, templates, augmented reality content, virtual set elements, and interactive experiences. Oversee creation of demonstration content used for product launches, customer presentations, NAB, IBC, and other industry events. Ensure visual consistency across all broadcast products and client-facing deliverables. Collaborate with Product Management, Development, Sales, and Customer Success teams to align creative assets with product capabilities and customer needs. Develop innovative visual storytelling techniques that showcase weather, news, sports, elections, traffic, and other data-driven content. Creative Team Management Lead, mentor, and manage designers, motion graphic artists, animators, and creative contractors. Establish creative standards, workflows, and best prac
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