Keller Executive Search
Digital Health
CreativeDirector-DigitalHealth
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“Creative Director - Digital Health at Keller Executive Search. Skills: performance creative, paid media results, funnel conversion, creative production, testing, conversion optimization. Lead landing page design and UX execution from concept through completion. Maintain consistency across brand voice, visual identity, and trust-building signals”
What You'll Achieve.
driving paid media results; funnel conversion; measurable conversion outcomes
Industry & Context.
Central or Eastern time zone working hours preferred
What They're Looking For.
Must Have
ability to prioritize speed and output while maintaining high-quality standards, Proven background in performance creative, with hands-on experience producing paid ad creative for Meta, Google Display, YouTube, landing pages, and conversion-focused content, messaging instincts, with the ability to turn business goals into creative that converts, Experience with DTC, eCommerce, or subscription-based brands, Solid understanding of conversion psychology, including hooks, scroll-stopping content, click-through optimization, and offer positioning, Demonstrated ability to create multiple creative variations each week and rapidly refine them based on performance insights
Nice to Have
Experience coordinating creative across multiple media channels within one cohesive campaign narrative, Familiarity with healthcare marketing, including compliance considerations and sensitivity around health-related topics, Background working within or alongside a paid growth function
What You'll Do.
Lead landing page design and UX execution from concept through completion
Maintain consistency across brand voice
and trust-building signals
Develop and oversee a scalable pipeline of creative assets
Manage paid advertising creative production across Meta
Create messaging for all performance channels
Produce a high volume of creative testing variations each week and iterate quickly using performance data
Align creative messaging across media channels so each campaign or push connects clearly to the broader business narrative
How You'll Work.
Team & Collaboration
Collaborate closely with the VP of Growth, who leads strategy, targeting, offers, and testing priorities
Full Job Description
**Overview** Our client, a rapidly scaling telemedicine company, is seeking a Director, Performance Creative & Brand Growth to establish and lead a high-performing creative function focused on driving paid media results and funnel conversion. This is not a conventional brand leadership position. It is a performance-led creative role that sits at the intersection of growth marketing, creative production, testing, and conversion optimization. The ideal candidate will be comfortable in fast-moving, data-driven environments where speed, experimentation, and measurable conversion outcomes matter more than traditional brand-first creative approaches. This opportunity may be a strong fit for someone with experience in DTC or high-growth subscription businesses who understands how to develop high-performing advertising creative at scale and naturally thinks in terms of hooks, conversion behavior, performance messaging, and creative testing. **Key Responsibilities** * Collaborate closely with the VP of Growth, who leads strategy, targeting, offers, and testing priorities. * Lead landing page design and UX execution from concept through completion. * Maintain consistency across brand voice, visual identity, and trust-building signals. * Develop and oversee a scalable pipeline of creative assets. * Manage paid advertising creative production across Meta, Google Display, and video formats. * Create messaging for all performance channels, including headlines, hooks, and CTAs. * Produce a high volume of creative testing variations each week and iterate quickly using performance data. * Align creative messaging across media channels so each campaign or push connects clearly to the broader business narrative. **Requirements** * Strong ability to prioritize speed and output while maintaining high-quality standards. * Proven background in performance creative, with hands-on experience producing paid ad creative for Meta, Google Display, YouTube, landing pages, and conversion-focused
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