Ashley Digital
E-commerce
CreativeDirector,Copy&Content
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“Creative Director, Copy & Content at Ashley Digital. Skills: Copywriting, Content strategy, Brand voice, Team leadership. Lead and evolve voice, tone, and messaging strategy. Build and oversee centralized copy organization”
Industry & Context.
What They're Looking For.
Must Have
Reside in United States, Authorized to work in United States
Nice to Have
AI-enabled creative workflows, Scalable content systems, Operational efficiencies
What You'll Do.
Lead and evolve voice
and messaging strategy
Build and oversee centralized copy organization
Develop and maintain copy standards
Align messaging with business objectives
Oversee development and approval of copy
Elevate storytelling across organization
Bring editorial mindset to content
Guide messaging strategies
Lead integration of AI-driven workflows
Identify opportunities to leverage AI tools
Develop and implement AI-assisted systems
Explore use of AI agents
Establish best practices for AI content
Stay current on emerging trends
Foster culture of creativity
Establish scalable workflows
Balance quality standards with speed
Unify dispersed copy resources
Manage multiple priorities
How You'll Work.
Team & Collaboration
Cross-functional teams; Creative leadership; Marketing teams; PR teams; Ecommerce teams; Merchandising teams; HR teams; Executive leadership
Communication Scope
Brand voice; Messaging strategy; Storytelling; Customer communication; Executive messaging
Full Job Description
THE BIGGEST NAME IN HOME. THE BOLDEST TEAM IN E-COMMERCE. Ashley Digital is the e-commerce engine behind Ashley Furniture Industries — one of the most recognized home brands in the world. As the world's largest manufacturer of home furnishings and the largest furniture store brand in North America, Ashley is in a category unto itself. Our team sits at the intersection of world-class retail and digital innovation, driving the e-commerce experience for millions of customers across every platform and touchpoint. If you’ve shopped online for a mattress in the last decade, there’s a good chance you’ve already experienced our award-winning Nectar Sleep and DreamCloud. We're a fast-moving, highly collaborative team operating at a transformational moment, and we're charged with shaping how people discover, explore, and buy home furnishings. Our expertise spans data science, performance marketing, product, and creative, and our work reaches millions of customers every day. It's a rare combination: the energy of a tech company, the stability of an industry leader, and the opportunity to build something truly significant. If you're energized by transformation, collaboration, and meaningful impact at scale, Ashley Digital is where ambition meets opportunity. To be considered for this remote opportunity, you must reside and be authorized to work within the United States. About the Role: Ashley Digital is seeking an experienced Creative Director, Copy & Content to lead and unify the copywriting function across the organization and family of brands. Reporting to the VP of Brand & Creative, this role will oversee the development of a centralized copy team responsible for shaping brand voice, messaging strategy, campaign storytelling, and customer communication across all channels. This role requires a highly polished and strategic creative leader with deep expertise in copywriting, editorial storytelling, brand messaging, and team leadership at scale. The ideal candidate brings exc
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