Ashley Digital

E-commerce

CreativeDirector,Copy&Content

$165–245k ~AI est. United States Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“Creative Director, Copy & Content at Ashley Digital. Skills: Copywriting, Content strategy, Brand voice, Team leadership. Lead and evolve voice, tone, and messaging strategy. Build and oversee centralized copy organization”

Industry & Context.

E commerce

What They're Looking For.

Must Have

Reside in United States, Authorized to work in United States

Nice to Have

AI-enabled creative workflows, Scalable content systems, Operational efficiencies

What You'll Do.

Lead and evolve voice

and messaging strategy

Build and oversee centralized copy organization

Develop and maintain copy standards

Align messaging with business objectives

Oversee development and approval of copy

Elevate storytelling across organization

Bring editorial mindset to content

Guide messaging strategies

Lead integration of AI-driven workflows

Identify opportunities to leverage AI tools

Develop and implement AI-assisted systems

Explore use of AI agents

Establish best practices for AI content

Stay current on emerging trends

Foster culture of creativity

Establish scalable workflows

Balance quality standards with speed

Unify dispersed copy resources

Manage multiple priorities

How You'll Work.

Team & Collaboration

Cross-functional teams; Creative leadership; Marketing teams; PR teams; Ecommerce teams; Merchandising teams; HR teams; Executive leadership

Communication Scope

Brand voice; Messaging strategy; Storytelling; Customer communication; Executive messaging

Full Job Description

THE BIGGEST NAME IN HOME. THE BOLDEST TEAM IN E-COMMERCE. Ashley Digital is the e-commerce engine behind Ashley Furniture Industries — one of the most recognized home brands in the world. As the world's largest manufacturer of home furnishings and the largest furniture store brand in North America, Ashley is in a category unto itself. Our team sits at the intersection of world-class retail and digital innovation, driving the e-commerce experience for millions of customers across every platform and touchpoint. If you’ve shopped online for a mattress in the last decade, there’s a good chance you’ve already experienced our award-winning Nectar Sleep and DreamCloud. We're a fast-moving, highly collaborative team operating at a transformational moment, and we're charged with shaping how people discover, explore, and buy home furnishings. Our expertise spans data science, performance marketing, product, and creative, and our work reaches millions of customers every day. It's a rare combination: the energy of a tech company, the stability of an industry leader, and the opportunity to build something truly significant. If you're energized by transformation, collaboration, and meaningful impact at scale, Ashley Digital is where ambition meets opportunity. To be considered for this remote opportunity, you must reside and be authorized to work within the United States. About the Role: Ashley Digital is seeking an experienced Creative Director, Copy & Content to lead and unify the copywriting function across the organization and family of brands. Reporting to the VP of Brand & Creative, this role will oversee the development of a centralized copy team responsible for shaping brand voice, messaging strategy, campaign storytelling, and customer communication across all channels. This role requires a highly polished and strategic creative leader with deep expertise in copywriting, editorial storytelling, brand messaging, and team leadership at scale. The ideal candidate brings exc

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