Technology
CreativeDirector,Copy
Neural analysis suggests this role is
optimal for mid candidates.
“Creative Director, Copy at LinkedIn. Skills: Brand Strategy, Customer Acquisition, Campaign Management, Growth Metrics. Translate strategy into creative platforms. Translate insight into creative campaigns”
Industry & Context.
What They're Looking For.
Must Have
10+ years copywriting, Creative leadership experience, BAS degree in design, Marketing degree experience
Nice to Have
Portfolio demonstrating original thinking, Creative instincts demonstrated, Range across formats demonstrated, Shape ideas early, Translate insight into ideas, Clear voice and point of view, Adapt across audiences, Adapt across formats, Adapt across moments, Strategically grounded work, Creatively sharp work, Culturally aware work, Editorial judgment, High standards for craft, High standards for detail, Influence senior stakeholders, Drive creative decisions, Elevate work and people, Push and refine work, Know when to keep going
What You'll Do.
Translate strategy into creative platforms
Translate insight into creative campaigns
Translate insight into creative narratives
Lead concept development
Write copy across channels
Oversee copy across channels
Shape LinkedIn's voice
Evolve LinkedIn's voice
Influence work direction
Express complex ideas
Express abstract ideas
Bring others into work
Present creative with clarity
Present creative with conviction
Help teams see what works
Help stakeholders see what works
Help teams see what's worth making
Help stakeholders see what's worth making
Raise bar for thinking
Raise bar for creative ambition
How You'll Work.
Team & Collaboration
Work side by side; Cross-functional teams
Communication Scope
Present creative
Full Job Description
LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed. Join us to transform the way the world works. This role can be based in our New York City, San Francisco, Sunnyvale, or Mountain View office. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. The Creative team is looking for a Creative Director, Copy to help define how LinkedIn shows up in the world. This is a role for someone who leads with ideas. Writing is your craft, but your impact comes from how you shape thinking, build narratives, and push work to a higher standard. You’ll work across brand and marketing to turn insight into creative that connects with real people, work that feels clear, human, and culturally relevant. Responsibilities: * Translate strategy and insight into creative platforms, campaigns, and narratives * Lead concept development from the earliest stages through execution * Write and oversee copy across channels—brand, marketing, video, and more * Shape and evolve LinkedIn’s voice, ensuring it feels consistent, human, and distinctive * Work side by side with design, strategy, and marketing from the very beginning—co-creating ideas, shaping briefs, and influencing the direction of the work before it’s defined * Push for simplicity and clarity, especially in how we express c
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