XDS

Cycling

CreativeDirector

$130–180k Los Angeles, California, United States FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“Creative Director at XDS. Skills: Creative vision, Brand identity, Design execution, Art direction. Lead creative vision. Lead creative strategy”

What You'll Achieve.

Methodology for asset design; Comprehensive market campaign process; Comprehensive sales enablement package

Industry & Context.

Cycling

What They're Looking For.

Must Have

10+ years experience leading creative teams, Proven success building premium consumer brands, Portfolio demonstrating visual design, Portfolio demonstrating brand building, Portfolio demonstrating creative leadership, Portfolio demonstrating storytelling, Deep expertise in branding, Deep expertise in design systems, Deep expertise in campaign development, Deep expertise in content production, Deep expertise in creative operations, Expert proficiency in Figma, Expert proficiency in Adobe Creative Suite, Expert proficiency in AI-enabled creative workflows, Experience working with international teams

Nice to Have

Experience with multiple markets, Experience across multiple time zones

What You'll Do.

Lead creative strategy

Lead creative execution

Evolve brand identity

Ensure consistent experience

Ensure compelling experience

Translate business objectives

Translate marketing priorities

Develop creative direction

Develop impactful campaigns

Develop distinctive brand storytelling

Shape product storytelling

Shape product visual language

Shape go-to-market strategies

Lead creative development

Build creative operations

Scale creative operations

Recruit creative team

Foster culture of excellence

Foster culture of collaboration

Foster culture of innovation

How You'll Work.

Team & Collaboration

Partner with product teams; Partner with engineering teams; Work with marketing teams; Work with international teams

Communication Scope

Presentation skills; Stakeholder management

Full Job Description

Who We Are XDS is the world’s largest bicycle maker by volume and the world’s largest producer of carbon-fiber frames. We are entering the U.S. market for the first time with X-LAB, our in-house brand of performance bicycles primed for the global stage. XDS’s manufacturing scale, decades of carbon and alloy expertise, and vertical integration create a once-in-a-generation chance to redefine the economics of cycling for riders and bike shops alike.. Since 1995, we have combined proprietary materials science, compelling design, and highly automated production to deliver: - Over 8 million complete bikes annually across road, mountain, gravel, city, and e-bike segments - More than 300,000 carbon frames per year from the world’s biggest dedicated carbon-fiber bike facility - 300+ international patents covering advanced carbon layups and proprietary X6 aluminum alloys - Full vertical integration enabling speed-to-market, supply chain resilience, and cost leadership - OEM partnerships with leading Western brands, and we are now poised to build our own premium brand overseas As of 2026, we have officially launched X-LAB with a fully U.S. based team of industry veterans and experienced leaders. And we are just getting started. Learn more: https://xds.co/ See an insider’s look of our factory: https://www.youtube.com/watch?v=06SheO5XFsY ____________________________________   XDS is seeking a Creative Director to join us as we establish XDS in the North American market. You’ll bring our creative vision to life across all marketing touchpoints. As a multidisciplinary creative leader, you will own the visual expression of the X-LAB brand, overseeing concept development, design execution, and art direction across campaigns, channels, and markets. A true “Player-Coach" role, you will be the strategic heartbeat of our design machine, owning everything from high-level brand vision to the typography on our wheels and accessories. You will be responsible for building on a world-class d

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