XDS
Cycling
CreativeDirector
Neural analysis suggests this role is
optimal for Director candidates.
“Creative Director at XDS. Skills: Creative vision, Brand identity, Design execution, Art direction. Lead creative vision. Lead creative strategy”
What You'll Achieve.
Methodology for asset design; Comprehensive market campaign process; Comprehensive sales enablement package
Industry & Context.
What They're Looking For.
Must Have
10+ years experience leading creative teams, Proven success building premium consumer brands, Portfolio demonstrating visual design, Portfolio demonstrating brand building, Portfolio demonstrating creative leadership, Portfolio demonstrating storytelling, Deep expertise in branding, Deep expertise in design systems, Deep expertise in campaign development, Deep expertise in content production, Deep expertise in creative operations, Expert proficiency in Figma, Expert proficiency in Adobe Creative Suite, Expert proficiency in AI-enabled creative workflows, Experience working with international teams
Nice to Have
Experience with multiple markets, Experience across multiple time zones
What You'll Do.
Lead creative strategy
Lead creative execution
Evolve brand identity
Ensure consistent experience
Ensure compelling experience
Translate business objectives
Translate marketing priorities
Develop creative direction
Develop impactful campaigns
Develop distinctive brand storytelling
Shape product storytelling
Shape product visual language
Shape go-to-market strategies
Lead creative development
Build creative operations
Scale creative operations
Recruit creative team
Foster culture of excellence
Foster culture of collaboration
Foster culture of innovation
How You'll Work.
Team & Collaboration
Partner with product teams; Partner with engineering teams; Work with marketing teams; Work with international teams
Communication Scope
Presentation skills; Stakeholder management
Full Job Description
Who We Are XDS is the world’s largest bicycle maker by volume and the world’s largest producer of carbon-fiber frames. We are entering the U.S. market for the first time with X-LAB, our in-house brand of performance bicycles primed for the global stage. XDS’s manufacturing scale, decades of carbon and alloy expertise, and vertical integration create a once-in-a-generation chance to redefine the economics of cycling for riders and bike shops alike.. Since 1995, we have combined proprietary materials science, compelling design, and highly automated production to deliver: - Over 8 million complete bikes annually across road, mountain, gravel, city, and e-bike segments - More than 300,000 carbon frames per year from the world’s biggest dedicated carbon-fiber bike facility - 300+ international patents covering advanced carbon layups and proprietary X6 aluminum alloys - Full vertical integration enabling speed-to-market, supply chain resilience, and cost leadership - OEM partnerships with leading Western brands, and we are now poised to build our own premium brand overseas As of 2026, we have officially launched X-LAB with a fully U.S. based team of industry veterans and experienced leaders. And we are just getting started. Learn more: https://xds.co/ See an insider’s look of our factory: https://www.youtube.com/watch?v=06SheO5XFsY ____________________________________ XDS is seeking a Creative Director to join us as we establish XDS in the North American market. You’ll bring our creative vision to life across all marketing touchpoints. As a multidisciplinary creative leader, you will own the visual expression of the X-LAB brand, overseeing concept development, design execution, and art direction across campaigns, channels, and markets. A true “Player-Coach" role, you will be the strategic heartbeat of our design machine, owning everything from high-level brand vision to the typography on our wheels and accessories. You will be responsible for building on a world-class d
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