CreativeDirector

ROLE: CREATIVE DIRECTOR TEAM: CREATIVE, SALT XC LOCATION: TORONTO (HYBRID) COMPANY OVERVIEW Salt is a North American marketing agency that creates connected experiences through creative, digital how to invent them, evaluate them, and bring them to life across any medium. You balance imagination with discipline, guiding teams to push boundaries while ensuring ideas deliver against strategy, brand, and business goals. A Creative Director at Salt knows that powerful ideas take many forms. They might start as a story, an experience, a piece of content, or something entirely unexpected, but always connect people and brands in meaningful ways. You’ll model creative curiosity, collaboration, and integrity, empowering your team to explore, experiment, and elevate every brief that comes through the door. CORE RESPONSIBILITIES Creative Ideation & Development Lead the creation of breakthrough ideas that align with client strategy, brand purpose, and audience insight. Translate big, abstract thinking into clear, powerful, and actionable concepts across mediums. Cultivate a culture of curiosity and experimentation, encouraging diverse perspectives and creative bravery. Partner with Strategy and Account teams to ensure ideas are grounded in business objectives and audience understanding. Creative Execution Oversee the development of campaign deliverables across digital, social, experiential, and traditional channels. Ensure creative work maintains excellence from concept through production, protecting both quality and intent. Review, refine, and approve work at key milestones—balancing boldness with feasibility. Collaborate closely with Production and Project Management to deliver work efficiently, on time, and on budget. Creative Direction Provide hands-on direction and mentorship to Art Directors, Copywriters, Designers, and ACDs. Lead by example - showing, not just telling, how strong ideas and craft come to life. Foster an environment where feedback is constructive, collabora