Kaizen
Government technology
CreativeDirector
Neural analysis suggests this role is
optimal for Mid candidates.
“Creative Director at Kaizen. Skills: Brand strategy, Content creation, Visual design. Own Kaizen's content engine end-to-end. Define and document brand strategy, voice, and visual guidelines”
Industry & Context.
Candidates must reside in New York or be able to commute to New York City, Portfolio link is required
What They're Looking For.
Must Have
5 -10 years of brand and content design experience at a scaling tech company, Extremely sharp written and communication skills, A portfolio that demonstrates range across video, brand systems, marketing collateral, and digital touch-points, Hands-on fluency with video and content production, Brand strategy chops, AI-native instincts, Self-direction in white space
Nice to Have
Worked in GovTech, defense tech, or frontier tech, or sold into government, healthcare, or other regulated buyers, Stood up a brand or content function from scratch at an earlier-stage company, Produced creative work that traveled beyond marketing channels, into recruiting, investor materials, or executive comms
What You'll Do.
Own Kaizen's content engine end-to-end
Define and document brand strategy
and visual guidelines
Produce video and podcast content
Lead website overhauls
Partner with product designers on brand identity
Support executive leadership with communications
Quarterback third-party PR firms
How You'll Work.
Team & Collaboration
Partner with product designers; Design and beautify sales assets in partnership with sales, customer success, and proposals; Support executive leadership; Quarterback third-party PR firms, video production vendors, and freelance creatives
Communication Scope
Extremely sharp written and communication skills
Full Job Description
WHO ARE WE? Government technology has failed the public for decades, and Americans have been conditioned to expect websites from the 90s for essential public services. Kaizen exists to strengthen trust in American public services by building technology that residents and public servants are proud to use. We partner with local, state, and federal agencies to replace legacy systems with modern, AI-native software that is worthy of the people they serve. We started in outdoor recreation, and now we're building toward something much larger — the software layer that powers how Americans access any government service. Our platform already reaches 40 million residents across 50+ agencies in 17 states. Founded in 2022 and based in New York City, Kaizen has raised $35 million from NEA, a16z, Accel, 776, and Carpenter Capital. We're builders, designers, and operators who believe that beautifully designed software shouldn’t be a luxury in government. It’s how you earn trust back. THE ROLE Kaizen is at an inflection point. We are securing federal contracts, expanding into new verticals, and stepping into a much bigger mission than our Parks and Recreation roots we started with. Our brand has carried us this far, but now we need someone to take it further. As our first dedicated Creative Director, you will own and evolve every visual and narrative touchpoint of how Kaizen shows up in the world. Your work will help us recruit mission-driven talent, win federal contracts, raise the bar with investors, and ultimately help rebuild public trust in government services. This is a team of 1 to start, with the runway to build the function as you go. LOCATION This is a hybrid role based out of our New York City HQ. Candidates must reside in New York or be able to commute to New York City to work out of our office at least three times a week (Tuesdays - Thursdays). WHAT YOU'LL DO - Own Kaizen's content engine end-to-end across video, podcast, written, and visual formats for employer brand,
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