Hometap

fintech

CreativeDirector

$160–175k Boston, Massachusetts, United States Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Creative Director at Hometap. Skills: Creative vision, Creative production quality bar, Team leadership, Creative strategy translation, Creative process improvement. Defining and upholding the overall creative vision quality bar for creative production. Ensuring all creative work is cohesive, on-brand, and aligned to business goals”

What You'll Achieve.

Ensure that all creative work — across campaigns, channels, and touchpoints — is cohesive, on-brand, and aligned to business goals; Ensuring that creative work not only looks and feels exceptional, but drives results; Ensure the creative function is set up to meet both current and future business needs; Ensuring that their results meet the team needs for future iterations and applications; Meet project and business objectives; Improve speed, output, and creative effectiveness; Align creative with business goals in mind; Drive response and action from our creative

Industry & Context.

fintech
Problems you'll solve

Creating solutions that help people get more out of homeownership; Rigorously testing & optimizing creative to deliver performance

Eligibility Requirements

Please submit a copy of your portfolio along with your application

What They're Looking For.

Must Have

10+ years in a creative role, 5+ years leading creative teams including copywriters, designers, and motions graphic artists, Video and photography production experience, Highly collaborative, Experience mentoring a high-performance a people leader who can identify, recruit, and develop great talent to create premium work, Comfortable sourcing, vetting, and managing external creative agencies, contractors, and freelancers, Creatively you stay current and ahead of the latest design, video, and other creative trends and digital advancements, Experience with and appreciation for rigorously testing & optimizing creative to deliver performance, Highly organized, with experience optimizing processes to brief, prioritize, and deliver on creative requests, Fast paced, results-oriented and able to prioritize opposing demands for multiple internal partners, Low-ego and willing to roll up sleeves, but skilled at delegating and coaching to manage team output, Able to inspire great work from your team, from paid social campaigns to PowerPoint templates

Nice to Have

Experience working on a consumer finance or fintech brand is a plus!

What You'll Do.

Defining and upholding the overall creative vision quality bar for creative production

Ensuring all creative work is cohesive

and aligned to business goals

Leading the creative team

Guiding creative contributors

Overseeing creative production

and external partners

Translating brand strategy into compelling

scalable creative expression

Improving how the team operates

Ensuring the creative function is set up to meet business needs

Owning the overall creative vision and quality bar for creative production across workstreams

Translating brand vision into clear creative direction

Providing input to creative partners and ensuring results meet team needs

and developing creative team members

Elevating the team’s ability to think conceptually

execute systematically

and work cross-functionally

Establishing and refining processes that improve speed

and creative effectiveness

and managing external creative production vendors and partners

Partnering with Growth

and other teams to align creative with business goals

Continually updating best practices for Hometap to drive response and action from creative

Incorporating up-to-date research

channel best practices

and third party expertise to inform efforts

Partnering with creative project management to resource and prioritize work

Bringing forward-thinking ideas rooted in industry trends

and cultural relevance

How You'll Work.

Team & Collaboration

Partner closely with the Head of Brand Marketing; Partner with Growth, Product Marketing, Content, and other teams; Collaborate with and support the needs of a range of internal partners; Work cross-functionally to meet project and business objectives

Process & Methodology

Overseeing creative production, resourcing, Managing external partners, Resource and prioritize work according to priority, Optimizing processes to brief, prioritize, and deliver on creative requests

Full Job Description

Here at Hometap, we’re collaborative, passionate, and always ready to roll up our sleeves to create solutions that help people get more out of homeownership — and out of life. Our first product, a home equity investment, gives homeowners the opportunity to quickly access the equity they’ve built in their home to pay for what’s most important to them, from handling debt to finally making much-needed renovations, without taking on debt. We work hard, and have some fun along the way, too. You don’t have to take our word for it: The Boston Globe and Forbes have recognized us as a great place to work, and we’ve been honored for our commitment to innovation in the fintech space by Inc., HousingWire, and more! In case you need any more convincing, we also provide competitive compensation, healthcare coverage, generous PTO, a meaningful equity package, and a strong culture with plenty of opportunities for team-building and camaraderie. Interested in joining us on our mission to make homeownership less stressful and more accessible? We’d love to talk. Who you are: As Creative Director, you'll be responsible for defining and upholding the overall creative vision quality bar for creative production at Hometap. You'll ensure that all creative work — across campaigns, channels, and touchpoints — is cohesive, on-brand, and aligned to business goals. You'll lead the creative team, guiding creative contributors while overseeing creative production, resourcing, and external partners. You bring a strong point of view on storytelling, craft, and performance, ensuring that creative work not only looks and feels exceptional, but drives results. The Creative Director will partner closely with the Head of Brand Marketing to translate brand strategy into compelling, scalable creative expression. This role is responsible for elevating the work, improving how the team operates, and ensuring the creative function is set up to meet both current and future business needs. What you'll do: Own th

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