BJAK

insurance

CreativeCopywriter

Malaysia FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Entry candidates.

The Brief

“Creative Copywriter at BJAK. Skills: Copywriting, Brand storytelling, Content creation. Write compelling copy for campaigns, digital ads, social media, landing pages, and product content. Develop brand narratives, messaging frameworks, and tone-of-voice guidelines”

What You'll Achieve.

Shape the brand voice that millions of users interact with; Influence how people perceive, understand, and trust BJAK; Build narrative consistency across campaigns, content, social channels, and product communication; Drive a creative content engine that blends brand storytelling with performance-driven copy; Ensure all content remains fresh, culturally relevant, and aligned with BJAK’s brand voice

Industry & Context.

insurance

What They're Looking For.

Must Have

1–3 years of experience in brand copywriting, content writing, or creative writing, writing skills with examples across social media, scripts, short-form content, or campaign copy, Understanding of social media behavior, trends, formats, and what drives audience engagement, Ability to ideate, pitch, and refine concepts into clear and compelling copy, Excellent command of English

Nice to Have

Experience writing for video, podcasts, or creative campaigns, Familiarity with storyboarding, creative direction, or basic video editing, Malay is a plus, A portfolio showcasing creative writing, scripts, storytelling, or digital content

What You'll Do.

Write compelling copy for campaigns

Develop brand narratives

and tone-of-voice guidelines

and storytelling angles

Produce scripts and storylines for short-form videos

and podcast-style formats

Create engaging captions

and copy optimized for social media platforms

Stay on top of cultural trends

and viral content styles

Identify storytelling opportunities that resonate with specific audiences and markets

How You'll Work.

Team & Collaboration

Work closely with designers, video producers, and marketing teams to bring stories to life; Contribute ideas for creative concepts, content series, campaigns, and brand moments

Communication Scope

Clarity; Emotional impact; Shift tones effortlessly

Full Job Description

Craft Stories. Shape Brands. Influence How Millions Engage. ABOUT BJAK We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient. We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region. We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI. Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission. WHY THIS ROLE MATTERS - You’ll shape the brand voice that millions of users interact with across Southeast Asia. - Your writing will influence how people perceive, understand, and trust BJAK. - You’ll build narrative consistency across campaigns, content, social channels, and product communication. - You’ll help drive a creative content engine that blends brand storytelling with performance-driven copy. WHAT YOU’LL DO BRAND & CREATIVE COPYWRITING - Write compelling copy for campaigns, digital ads, social media, landing pages, and product content. - Develop brand narratives, messaging frameworks, and tone-of-voice guidelines that strengthen BJAK’s identity. - Craft headlines, scripts, hooks, and storytelling angles that are memorable, scroll-stopping, and conversion-oriented. CONTENT & SCRIPTWRITING - Produce scripts and storylines for short-form videos, social content, and podcast-style formats. - Create engaging captions, dialogues, and copy optimized for TikTok, Instagram, Facebook, YouTube, and more. CREATIVE COLLABORATION - Work closely with designers, video producers, and marketing teams to bring stories to life across formats. - Contribute ideas for creative concepts, content series, c

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