BJAK
insurance
CreativeCopywriter
Neural analysis suggests this role is
optimal for Entry candidates.
“Creative Copywriter at BJAK. Skills: brand copywriting, content writing, creative writing, storytelling. Write compelling copy for campaigns, digital ads, social media, landing pages, and product content. Develop brand narratives, messaging frameworks, and tone-of-voice guidelines that strengthen BJAK’s identity”
What You'll Achieve.
shape the brand voice that millions of users interact with across Southeast Asia; influence how people perceive, understand, and trust BJAK; build narrative consistency across campaigns, content, social channels, and product communication; help drive a creative content engine that blends brand storytelling with performance-driven copy; how your work performs
Industry & Context.
What They're Looking For.
Must Have
1–3 years of experience in brand copywriting, content writing, or creative writing, writing skills with examples across social media, scripts, short-form content, or campaign copy, Understanding of social media behavior, trends, formats, and what drives audience engagement, Ability to ideate, pitch, and refine concepts into clear and compelling copy, Excellent command of English, A portfolio showcasing creative writing, scripts, storytelling, or digital content
Nice to Have
Experience writing for video, podcasts, or creative campaigns, Familiarity with storyboarding, creative direction, or basic video editing, Passion for media, culture, storytelling, or entertainment content, Malay is a plus
What You'll Do.
Write compelling copy for campaigns
Develop brand narratives
and tone-of-voice guidelines that strengthen BJAK’s identity
and storytelling angles that are memorable
and conversion-oriented
Produce scripts and storylines for short-form videos
and podcast-style formats
Create engaging captions
and copy optimized for TikTok
Stay on top of cultural trends
and viral content styles
Identify storytelling opportunities that resonate with specific audiences and markets
How You'll Work.
Team & Collaboration
Work closely with designers, video producers, and marketing teams to bring stories to life across formats; Contribute ideas for creative concepts, content series, campaigns, and brand moments; Ensure all content remains fresh, culturally relevant, and aligned with BJAK’s brand voice; A fast-moving, collaborative environment where ideas become reality quickly
Communication Scope
clarity; emotional impact; Excellent command of English
Full Job Description
Craft Stories. Shape Brands. Influence How Millions Engage. ABOUT BJAK We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient. We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region. We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI. Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission. WHY THIS ROLE MATTERS - You’ll shape the brand voice that millions of users interact with across Southeast Asia. - Your writing will influence how people perceive, understand, and trust BJAK. - You’ll build narrative consistency across campaigns, content, social channels, and product communication. - You’ll help drive a creative content engine that blends brand storytelling with performance-driven copy. WHAT YOU’LL DO BRAND & CREATIVE COPYWRITING - Write compelling copy for campaigns, digital ads, social media, landing pages, and product content. - Develop brand narratives, messaging frameworks, and tone-of-voice guidelines that strengthen BJAK’s identity. - Craft headlines, scripts, hooks, and storytelling angles that are memorable, scroll-stopping, and conversion-oriented. CONTENT & SCRIPTWRITING - Produce scripts and storylines for short-form videos, social content, and podcast-style formats. - Create engaging captions, dialogues, and copy optimized for TikTok, Instagram, Facebook, YouTube, and more. CREATIVE COLLABORATION - Work closely with designers, video producers, and marketing teams to bring stories to life across formats. - Contribute ideas for creative concepts, content series, c
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