CreativeContentLead

CREATIVE CONTENT LEAD ABOUT BJAK We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient. We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region. We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI. Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission. KEY RESPONSIBILITIES CONTENT STRATEGY & LEADERSHIP - Develop and lead Bjak’s end-to-end content strategy across all digital channels (social, website, newsletters, community, campaigns). - Define storytelling frameworks, brand narratives, and content pillars aligned with business goals. - Ensure consistent brand voice, tone, and messaging across all content touchpoints. CONTENT PRODUCTION & CREATIVE DIRECTION - Oversee the planning, creation, and execution of high-quality content — including social posts, long-form articles, videos, campaign assets, and educational content. - Collaborate with designers, writers, videographers, and cross-functional teams to bring creative ideas to life. - Guide content creators with clear briefs, direction, and feedback to maintain strong creative standards. CAMPAIGN CONTENT DEVELOPMENT - Lead the content engine for marketing campaigns, ensuring storytelling aligns with campaign objectives and audience needs. - Optimize content journeys across channels to drive engagement, conversion, and brand affinity. - Monitor content performance and apply insights to continually refine strategies. COMMUNITY ENGAGEMENT & GROWTH - Oversee content direction for online and offline community initiatives. - Develo