BJAK
Financial Technology
CreativeContentLead
Neural analysis suggests this role is
optimal for Lead candidates.
“Creative Content Lead at BJAK. Skills: Content strategy, Creative direction, Digital marketing, Brand storytelling. Develop content strategy. Lead content strategy”
What You'll Achieve.
Drive engagement; Drive conversion; Drive brand affinity; Build trust; Build credibility; Build authenticity; Expand content reach; Expand content impact; Support brand storytelling; Support audience growth; Reflect business priorities; Inform strategy; Inform decision-making; Support business goals
Industry & Context.
Data-driven analysis
What They're Looking For.
Must Have
3–5 years experience, Portfolio demonstrating compelling narratives, Deep understanding of social media, Deep understanding of content distribution, Deep understanding of audience behavior, Deep understanding of digital storytelling, Experience managing content creators, Experience managing freelancers, Experience managing creative teams, Excellent communication, Excellent leadership, Excellent strategic thinking, Proven track record of high-impact content, Proven track record of measurable results
Nice to Have
Familiarity with community platforms, Familiarity with analytics tools
What You'll Do.
Develop content strategy
Lead content strategy
Define storytelling frameworks
Define brand narratives
Define content pillars
Ensure consistent brand voice
Ensure consistent brand tone
Ensure consistent brand messaging
Oversee content planning
Oversee content creation
Oversee content execution
Collaborate with designers
Collaborate with writers
Collaborate with videographers
Collaborate with cross-functional teams
Guide content creators
Optimize content journeys
Monitor content performance
Apply insights to strategies
Oversee content direction
Develop strategies to foster engagement
Develop strategies to foster participation
Develop strategies to foster brand loyalty
Identify user-generated content
Leverage user-generated content
Work with influencers
Work with brand advocates
Develop ambassador programs
Develop collaboration programs
Partner with internal stakeholders
Track content performance metrics
Track community insights
Conduct data-driven analysis
Identify opportunities
Identify content gaps
Present recommendations
How You'll Work.
Team & Collaboration
Cross-functional teams; Internal stakeholders
Communication Scope
Brand voice; Brand tone; Brand messaging; Storytelling
Full Job Description
CREATIVE CONTENT LEAD ABOUT BJAK We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient. We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region. We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI. Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission. KEY RESPONSIBILITIES CONTENT STRATEGY & LEADERSHIP - Develop and lead Bjak’s end-to-end content strategy across all digital channels (social, website, newsletters, community, campaigns). - Define storytelling frameworks, brand narratives, and content pillars aligned with business goals. - Ensure consistent brand voice, tone, and messaging across all content touchpoints. CONTENT PRODUCTION & CREATIVE DIRECTION - Oversee the planning, creation, and execution of high-quality content — including social posts, long-form articles, videos, campaign assets, and educational content. - Collaborate with designers, writers, videographers, and cross-functional teams to bring creative ideas to life. - Guide content creators with clear briefs, direction, and feedback to maintain strong creative standards. CAMPAIGN CONTENT DEVELOPMENT - Lead the content engine for marketing campaigns, ensuring storytelling aligns with campaign objectives and audience needs. - Optimize content journeys across channels to drive engagement, conversion, and brand affinity. - Monitor content performance and apply insights to continually refine strategies. COMMUNITY ENGAGEMENT & GROWTH - Oversee content direction for online and offline community initiatives. - Develo
Applying for this Creative Content Lead role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Ashby
- Ashby is a fast modern ATS — most applications take under 3 minutes.
- The resume parser is strong; verify parsed experience dates and job titles.
- Custom screening questions are often scored algorithmically — answer completely.
- Location field affects geo-based screening; use your actual metro area.
ANONYMOUS · UNFILTERED
What do employees actually say about BJAK?
Real rants from real employees. Read before you apply.