CreativeBrandStrategist

CREATIVE BRAND STRATEGIST ABOUT BJAK We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient. We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region. We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI. Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission. We are seeking a Creative Brand Strategist to shape brand direction, elevate storytelling, and drive high-impact marketing initiatives that reinforce Bjak’s positioning across ASEAN. This role blends strategic brand thinking with hands-on creative execution across campaigns, content, and community-building initiatives. You will be responsible for developing compelling brand narratives, designing integrated marketing strategies, and ensuring consistent, memorable brand presence across all channels. KEY RESPONSIBILITIES BRAND STRATEGY & CREATIVE DIRECTION - Define and evolve Bjak’s brand narrative, positioning, and messaging across markets. - Lead the ideation and development of creative concepts for campaigns that strengthen brand perception and audience engagement. - Ensure brand consistency across all communication touchpoints, content formats, and marketing activities. CAMPAIGN DEVELOPMENT & EXECUTION - Plan and execute integrated brand campaigns to drive awareness, engagement, and lead generation. - Work closely with designers, content creators, and cross-functional teams to translate brand strategies into high-quality creative assets. - Monitor campaign performance, analyze results, and provide strategic insights for con