Pfizer
pharmaceutical
CountryBrandManager-Oncology
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optimal for Mid candidates.
“Country Brand Manager - Oncology at Pfizer. Skills: marketing strategies, product launch, brand management, financial performance, strategic planning, omnichannel approach. planning, leading and implementing marketing strategies and tactics for current and new product launch. owns the budget and execution of programs in accordance with strategic direction of brand leveraging on omnichannel approach”
What You'll Achieve.
driving financial performance; increase market share; maximize patient impact; delivers against financial objectives; meet local market needs; meet category objectives
Industry & Context.
identify market opportunities; solve issues relating to products
What They're Looking For.
Must Have
track record of marketing experience within the healthcare industry, pharmaceutical management roles, Bachelor's Degree or equivalent required, Strategic and innovative thinker, Collaborative approach to matrix relationships to lead, develop and execute strategies with commercial and non-commercial functions internally is required, Have HCP/patient focused mindset with a broad understanding of healthcare, and pharmaceutical environment to shape market and brand strategies to meet HCPs/patients’ needs, Excellent verbal and written communications skills, Ability to persuade, negotiate or influence others without authority, Fluency in written and spoken English
Nice to Have
experience in multi-channel/omnichannel marketing would be an added advantage, Master's degree preferred
What You'll Do.
leading and implementing marketing strategies and tactics for current and new product launch
owns the budget and execution of programs in accordance with strategic direction of brand leveraging on omnichannel approach
driving financial performance and management of franchise A&P
identify market opportunities
and actions designed to increase market share and prepare the market launches
gathers and articulates HCPs and patient insights collaborating effectively with cross functional team members to execute strategic planning in different brand life cycle
Ensure maximization of financial and human resources consistent with local and global asset/portfolio strategies
Accountable for the strategic plan that maximizes patient impact and delivers against financial objectives for the category or business segment end-to-end
Accountable for tailoring (glocalizing) global brand strategies
tactical programs and TA-specific customer experiences leveraging on omnichannel approach to meet local market needs
Accountable for the planning and coordination of the stakeholder engagement
to meet category objectives
Accountable for developing the organizational capabilities necessary to execute the strategic plan
Responsible for the P&L of the brands / portfolio
including revenue and forecasts
Leading the development of the strategic trademark plan and align recommendations with the global team and executive management
Identify new market opportunities by reviewing research
analyzing investments
and global alignment with the company directives
Define priorities in the development of new projects and launch of new products
defining responsibilities
objectives and deadlines
Direct and follow up the interface with the various areas of the company
etc. in order to inform
seek and/or solve issues relating to products that may be under its responsibility
Operate independently within defined guidelines and comply with industry Code of Conduct and Country annex (SOP)
How You'll Work.
Team & Collaboration
collaborating effectively with cross functional team members to execute strategic planning; Leads the cross functional brand/category team and is accountable for its effectiveness and performance; Mastering the matrix and co-create strategies and execution plans with cross functional teams and stakeholders, according to the strategy defined by the company; Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives; Direct and follow up the interface with the various areas of the company, such as: plant, sales force, regulatory, market intelligence, medical, legal, finance, etc.
Communication Scope
Excellent verbal and written communications skills; Ability to persuade, negotiate or influence others without authority; Fluency in written and spoken English
Process & Methodology
planning, leading and implementing marketing strategies and tactics for current and new product launch, execution of programs, prepare the market launches, execute strategic planning, launch preparations for new assets or indication, Define priorities in the development of new projects and launch of new products, defining responsibilities, objectives and deadlines
Full Job Description
**ROLE SUMMARY** Reporting to the Marketing Lead – Oncology, the Country Brand Manager is accountable for planning, leading and implementing marketing strategies and tactics for current and new product launch. The CBM owns the budget and execution of programs in accordance with strategic direction of brand leveraging on omnichannel approach. CBM is responsible for driving financial performance and management of franchise A&P, identify market opportunities, and actions designed to increase market share and prepare the market launches. Part of the responsibilities, the CBM gathers and articulates HCPs and patient insights collaborating effectively with cross functional team members to execute strategic planning in different brand life cycle, in line with Pfizer’s purpose to drive patient access to treatment. Ensure maximization of financial and human resources consistent with local and global asset/portfolio strategies. **ROLE RESPONSIBILITIES** * Accountable for the strategic plan that maximizes patient impact and delivers against financial objectives for the category or business segment end-to-end. This will include the existing portfolio and launch preparations for new assets or indication, if any * Accountable for tailoring (glocalizing) global brand strategies, tactical programs and TA-specific customer experiences leveraging on omnichannel approach to meet local market needs. * Leads the cross functional brand/category team and is accountable for its effectiveness and performance * Mastering the matrix and co-create strategies and execution plans with cross functional teams and stakeholders, according to the strategy defined by the company * Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives. * Accountable for developing the organizational capabilities necessary to execute the strategic plan. * Responsible for the P&L of the brands / portfolio, including revenue and forecasts. * Leading the
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