Copywriter(DTC/BrandVoice&PerformanceFocus)

### **Copywriter (DTC / Brand Voice & Performance Focus)** **Job Type:** Remote, Full-Time (PST/EST Hours) ### **About the Role** We’re partnering with a fast-growing direct-to-consumer (DTC) brand looking for a highly skilled **Copywriter** who can truly own and embody a brand’s voice across every touchpoint. This role goes beyond writing—you’ll translate brand identity into compelling, conversion-driven messaging that connects emotionally and drives measurable results. You’ll play a key role in shaping how the brand communicates across campaigns, channels, and customer journeys. ### **What You’ll Do** * Own and execute brand-aligned copy across email, landing pages, ads, product pages, and social media * Deeply understand the brand’s tone, voice, and customer psychology * Write high-converting, performance-driven copy for paid media and lifecycle campaigns * Collaborate with creative, marketing, and growth teams to align messaging with campaign goals * Adapt messaging across different audiences, formats, and funnel stages * Contribute to A/B testing (hooks, headlines, CTAs, angles) to improve performance * Ensure consistency in brand voice across all outputs **Requirements** * 2+ years experience as a Copywriter within DTC or eCommerce brands * Exceptional English writing skills (native or near-native fluency) * Strong understanding of brand voice, tone, and storytelling * Experience writing for performance marketing (ads, email, landing pages) * Ability to balance creativity with conversion-focused thinking * Comfortable in a fast-paced, high-output environment * Strong attention to detail with the ability to take feedback and iterate quickly ### **Nice to Have** * Experience in lifestyle, wellness, or apparel brands * Familiarity with UGC-style ad scripting and hook creation * Experience with lifecycle marketing and platforms like Klaviyo * Exposure to global or South African English-speaking audiences ### **Who You Are** * You understand brand nuance, tone, and