Activate Talent
direct-to-consumer (DTC)
Copywriter(DTC/BrandVoice&PerformanceFocus)
“Copywriter (DTC / Brand Voice & Performance Focus) at Activate Talent. Skills: Brand voice, Performance marketing copy, Conversion-driven messaging. Own and execute brand-aligned copy across email, landing pages, ads, product pages, and social media. Deeply understand the brand’s tone, voice, and customer psychology”
What You'll Achieve.
Drive measurable results; Improve performance
Industry & Context.
What They're Looking For.
Must Have
2+ years experience as a Copywriter within DTC or eCommerce brands, Exceptional English writing skills (native or near-native fluency), understanding of brand voice, tone, and storytelling, Experience writing for performance marketing (ads, email, landing pages), Ability to balance creativity with conversion-focused thinking, Comfortable in a fast-paced, high-output environment, attention to detail with the ability to take feedback and iterate quickly
Nice to Have
Experience in lifestyle, wellness, or apparel brands, Familiarity with UGC-style ad scripting and hook creation, Experience with lifecycle marketing and platforms like Klaviyo, Exposure to global or South African English-speaking audiences
What You'll Do.
Own and execute brand-aligned copy across email
Deeply understand the brand’s tone
and customer psychology
Write high-converting
performance-driven copy for paid media and lifecycle campaigns
Adapt messaging across different audiences
Contribute to A/B testing (hooks
angles) to improve performance
Ensure consistency in brand voice across all outputs
How You'll Work.
Team & Collaboration
Collaborate with creative, marketing, and growth teams to align messaging with campaign goals
Communication Scope
Exceptional English writing skills (native or near-native fluency)
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