Cro Metrics
growth marketing
Copywriter-DirectContract
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“Copywriter - Direct Contract at Cro Metrics. Skills: conversion copywriting, AI agent building, AI agent management. Write conversion-focused copy for A tests. Produce landing page copy from briefs and wireframes”
What You'll Achieve.
produce copy that moves metrics; deliver hypothesis-driven, conversion-focused copy across every client touchpoint; consistently deliver on-brand, hypothesis-driven copy on time and with minimal revision cycles; manage a steady cadence of deliverables across multiple clients without quality or strategic rigor dipping; build reusable copy frameworks and swipe files that make the whole team faster; build and maintain AI writing agents that the team actually uses
Industry & Context.
diagnosing what's not working and proposing data-informed alternatives
The first 5–10 business days of the engagement are a paid evaluation period
What They're Looking For.
Must Have
Experience writing copy for CRO, experimentation, or growth marketing, Experience at an agency or in a multi-client environment where you managed competing priorities and fast turnarounds, Familiarity with A testing methodology, Experience writing email/SMS copy, Experience writing paid media copy (Meta, Google, LinkedIn), Experience writing for nonprofit clients, Demonstrated experience building AI writing agents
Nice to Have
Conversion to full-time employment happens selectively when there's a clear business need and mutual interest, The first 5–10 business days of the engagement are a paid evaluation period, Candidates who cannot demonstrate practical AI tool use and agent creation will not advance
What You'll Do.
Write conversion-focused copy for A tests
Produce landing page copy from briefs and wireframes
Write email and SMS copy for lifecycle campaigns
Create paid media ad copy across platforms
Rewrite underperforming copy based on test results and analytics
Adapt quickly to new client brand voices
Manage your workload across multiple concurrent clients and projects
Use AI tools to accelerate drafting
and manage brand-specific AI writing agents
Maintain and iterate on these agents as client voices evolve
Write for nonprofit audiences
How You'll Work.
Team & Collaboration
Work closely with strategists, designers, and analysts; Collaborating with designers to ensure messaging and layout work together; Collaborate closely with strategists on hypothesis development; Strategists and designers trust your copy output and view you as a reliable creative partner
Communication Scope
Clear communication skills; ask good questions about briefs; flag ambiguity early; explain your copy rationale to non-writers
Process & Methodology
Manage your workload across multiple concurrent clients and projects, communicating proactively about capacity, timelines, and blockers
Full Job Description
Copywriter - Conversion & Growth Copy Location: Remote (U.S.) Type: Contract (long-term fractional, with potential for full-time conversion based on business need) Reports To: Director of Design Start: ASAP As Cro Metrics continues to scale its integrated growth marketing services, the Design team is expanding to meet rising demand across CRO experimentation, website design, lifecycle marketing, and paid media. This role is part of a strategic hiring plan to bring on reliable, high-quality creative talent that strengthens our ability to deliver hypothesis-driven, conversion-focused copy across every client touchpoint. This is a conversion copywriting role — not brand copywriting, not long-form content marketing. You'll write the words that go inside experiments, landing pages, email campaigns, and paid ads across B2B, B2C, and nonprofit clients. Every line you write has a hypothesis behind it and a test in front of it. You'll also build and manage brand-specific AI writing agents that scale our copy output while preserving voice integrity. You'll work closely with strategists, designers, and analysts to produce copy that moves metrics, not just reads well. This is a long-term fractional contractor role. Most contractors stay on contract — the relationship is designed to be sustainable at part-time hours. Conversion to full-time employment happens selectively when there's a clear business need and mutual interest. Either way, we're looking for someone we can build with long-term. About Cro Metrics At Cro Metrics, we're on a mission to redefine growth for organizations and brands through unparalleled digital experiences that inspire action and deliver results. We are an experiment-led growth marketing agency that partners with mission-driven and high-growth companies to scale through data-driven experimentation. Our expertise spans A/B testing, personalization, paid media, lifecycle marketing, and full-funnel digital strategy — empowering clients to make smarter decis
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