Pavago
Staffing and Recruiting
Copywriter(Conversion-FocusedMarketing)
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“Copywriter (Conversion-Focused Marketing) at Pavago. Skills: conversion-focused copywriting, landing page copywriting, email campaign copywriting, paid ad copywriting, funnel messaging. Write and optimize high-converting landing pages, sales pages, and lead generation funnels. Develop messaging tailored to different audience stages (awareness, consideration, conversion)”
What You'll Achieve.
create messaging that converts; high-converting campaigns; Improve CTA performance, offer positioning, and conversion flow; performance-driven hooks and messaging frameworks; improve messaging based on engagement and conversion data; measurable business outcomes
Industry & Context.
data-driven thinking; understands how copy impacts conversions, engagement, and customer acquisition; Analytical and performance-oriented mindset
Comfortable working in fast-paced remote environments
What They're Looking For.
Must Have
3+ years of experience in copywriting, conversion-focused marketing, or digital marketing, portfolio showcasing landing pages, email campaigns, and conversion-focused copy, Experience writing for B2B and/or B2C audiences, understanding of direct-response copywriting principles, Excellent English communication and writing skills, Ability to adapt tone and messaging across industries and audiences, Familiarity with conversion metrics and campaign optimization
Nice to Have
Experience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel, Experience supporting paid advertising campaigns, Understanding of funnel stages (TOFU/MOFUOFU), SEO and search intent optimization experience, Experience with A testing and CRO principles, Familiarity with AI-assisted copywriting workflows and tools, E-commerce or DTC brands, SaaS or B2B marketing, Healthcare, restaurants, gyms, or local service businesses, Lifecycle email marketing and retention campaigns, UGC/VSL script writing
What You'll Do.
Write and optimize high-converting landing pages
and lead generation funnels
Develop messaging tailored to different audience stages (awareness
Improve CTA performance
Write cold outreach emails
and promotional campaigns
Develop lifecycle messaging for lead generation
Support segmentation-based email marketing strategies
Write ad copy for Meta
and other paid channels
Create performance-driven hooks and messaging frameworks
Support campaign testing and copy iterations based on results
Conduct audience research and competitor analysis
Support SEO-aware landing page and website content creation
Analyze campaign performance and improve messaging based on engagement and conversion data
Assist with A testing initiatives for headlines
How You'll Work.
Team & Collaboration
Collaborate with designers and marketers to align visuals and messaging; Support segmentation-based email marketing strategies; Support campaign testing and copy iterations based on results; Collaborate with designers and marketers to align visuals and messaging
Communication Scope
Excellent English communication and writing skills
Process & Methodology
Organized and able to manage multiple projects simultaneously
Full Job Description
**Copywriter (Conversion-Focused Marketing)** ** Location:** Remote **Compensation:** $1300 - $1600 **Position Overview** We are looking for a performance-driven Copywriter who understands how to create messaging that converts. This role is ideal for someone with strong experience writing: * landing pages * email campaigns * nurture sequences * paid ad copy * funnel messaging You will work closely with the marketing team to develop high-converting campaigns across multiple industries including healthcare, restaurants, fitness, ecommerce, and professional services. We are looking for someone who combines creativity with data-driven thinking and understands how copy impacts conversions, engagement, and customer acquisition. **Key Responsibilities** **Landing Pages & Funnel Copy** * Write and optimize high-converting landing pages, sales pages, and lead generation funnels * Develop messaging tailored to different audience stages (awareness, consideration, conversion) * Improve CTA performance, offer positioning, and conversion flow * Collaborate with designers and marketers to align visuals and messaging **Email Marketing & Lifecycle Campaigns** * Write cold outreach emails, nurture sequences, newsletters, and promotional campaigns * Develop lifecycle messaging for lead generation, retention, and re-engagement * Support segmentation-based email marketing strategies * Optimize subject lines, hooks, CTAs, and conversion-focused messaging **Paid Advertising & Campaign Support** * Write ad copy for Meta, Google, LinkedIn, and other paid channels * Create performance-driven hooks and messaging frameworks * Support campaign testing and copy iterations based on results **Content & Optimization ** * Conduct audience research and competitor analysis * Support SEO-aware landing page and website content creation * Analyze campaign performance and improve messaging based on engagement and conversion data * Assist with A/B testing initiatives for headlines, CTAs, and offers **Requi
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