Pavago
Staffing and Recruiting
Copywriter(ConversionFocusedMarketing)
“Copywriter (Conversion-Focused Marketing) at Pavago. Skills: Copywriting, Conversion optimization, Marketing campaigns, Audience analysis. Write and optimize landing pages. Develop messaging for audience stages”
What You'll Achieve.
Create messaging that converts; Develop high-converting campaigns; Improve CTA performance; Optimize subject lines, hooks, CTAs; Improve messaging based on engagement and conversion data
Industry & Context.
Analytical and performance-oriented mindset
What They're Looking For.
Must Have
3+ years of experience in copywriting, conversion-focused marketing, or digital marketing, portfolio showcasing landing pages, email campaigns, and conversion-focused copy, Experience writing for B2B and/or B2C audiences, understanding of direct-response copywriting principles, Excellent English communication and writing skills, Ability to adapt tone and messaging across industries and audiences, Familiarity with conversion metrics and campaign optimization
Nice to Have
Experience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel, Experience supporting paid advertising campaigns, Understanding of funnel stages (TOFU/MOFUOFU), SEO and search intent optimization experience, Experience with A testing and CRO principles, Familiarity with AI-assisted copywriting workflows and tools, E-commerce or DTC brands, SaaS or B2B marketing, Healthcare, restaurants, gyms, or local service businesses, Lifecycle email marketing and retention campaigns, UGC/VSL script writing
What You'll Do.
Write and optimize landing pages
Develop messaging for audience stages
Improve CTA performance
Write cold outreach emails
Develop lifecycle messaging
Write ad copy for paid channels
Create performance-driven hooks
Conduct audience research
Support content creation
Analyze campaign performance
Assist with A testing
How You'll Work.
Team & Collaboration
Collaborate with designers and marketers; Support segmentation-based email marketing strategies; Support campaign testing and copy iterations; Work closely with the marketing team
Communication Scope
Excellent English communication and writing skills
Process & Methodology
Manage multiple projects simultaneously
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