WorldStrides
Educational Travel
Copywriter
Neural analysis suggests this role is
optimal for Mid candidates.
“Copywriter at WorldStrides. Skills: Marketing copy, Sales copy, Brand voice. Create copy for initiatives. Partner with internal stakeholders”
Industry & Context.
What They're Looking For.
Must Have
3–5 years of professional experience, Demonstrated success developing persuasive marketing and sales copy, Ability to collaborate effectively with creative teams, Excellent verbal and written communication skills, organizational and time-management skills, Exceptional attention to detail, Excellent writing, proofreading, and editing skills
Nice to Have
Knowledge of AP Style, Knowledge of The Chicago Manual of Style
What You'll Do.
Create copy for initiatives
Partner with internal stakeholders
Collaborate with designers
Develop concepts and deliverables
Review marketing materials
Proofread marketing materials
Maintain understanding of company markets
Uphold and adapt brand voice
How You'll Work.
Team & Collaboration
Collaborative team player; Collaborate with designers; Collaborate with creative teams; Collaborate with business stakeholders
Communication Scope
Written communication; Verbal communication; Present creative work
Process & Methodology
Deadline-driven, Manage multiple priorities, Manage deadlines
Full Job Description
Company Introduction WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D. C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways. Job Description: We are seeking a copywriter with the ability to craft compelling marketing and sales copy for a variety of audiences across multiple channels. The ideal candidate is not only a strong writer and proofreader, but also a collaborative team player who is deadline-driven, highly organized, able to manage multiple priorities while adapting copy across different product lines. The copywriter will oversee copy development for assigned areas of the organization while serving as an active steward of the brand. This position will be part of the in-house creative team supporting a diverse range of WorldStrides products. Responsibilities: Create copy to support key company initiatives across multiple channels, including email, digital and print advertising, collateral, social media, video, and both B2B and B2C communications Partner with internal stakeholders to ensure creative work aligns with business goals and messaging objectivesCollaborate with designers to develop concepts and deliverables that strengthen and support the brand Review and proofread marketing materials to ensure accuracy, consistency, and error-free execution Maintain a strong understanding of the company’s markets, products, and services Uphold and adapt brand voice across businesses, audiences, and channels, shifting appropriately between long-form informational copy a
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