COPYWRITER

WHO WE ARE Grey Health is the culmination of the rich legacies of two powerhouse brands —Grey and TANK. With borderless employees spread across 20 studios in 18 countries, we all work collaboratively with one mission in mind: to deliver famously effective ideas that drive business results for top tier clients in the health and wellness market. In 2023, Grey was named a Top 100 Most Loved Workplace and our agency network and The Grey Group, ranked in the top ten award winners at the Cannes Lions International Festival of Creativity. While TANK and Grey maintain their unique identities and market presence, they now benefit from shared resources and strategic direction that help us unlock new opportunities across the globe. POSITION OVERVIEW Are you curious and passionate about ideas and the impact brands can have on the world? Do you thrive in a creative and collaborative environment? Are you looking for a place to learn and grow as a copywriter, with a vast pool of experienced creatives to mentor and guide you? If so, read on. As a Copywriter, you will conceptualize ideas in partnership with an Art Director. Then, reporting to the Creative Director, you will develop, realize and present your concepts, all within clients’ marketing strategies and across traditional and digital media. WHAT YOU'LL BE DOING: 1: Understand your portfolio of brands and their strategic goals Use advertising to solve marketing problems Understand when an idea is appropriate for a brand 2: Create and develop effective, memorable ideas and ad campaigns Apply your knowledge of agency processes, advertising and the world at large to come up with original ideas for your brands Understand all aspects of the creative elements that go into executing an idea Translate innovative concepts into finished copy for all media Adopt brand voice Write in a clear, concise, convincing manner Generate effective headlines and copy Work closely with art directors, account services and production personnel to guid