Copywriter

Your Role Sans is on a mission to build the next great consumer hardware brand, with a focus on products that help people live healthier lives at home. We started with a category-leading air purifier and expanded into a best-in-class countertop water purifier - and we’re just getting started. We’re a small, ambitious team that moves fast, learns quickly, and consistently outperforms much larger competitors. Brand is how Sans builds trust, differentiation, and long-term demand. It defines how we speak, what we stand for, and how customers experience us across every touchpoint. The Copywriter will help shape the voice, narrative, and messaging systems for Sans. This role is responsible for translating brand strategy into clear, compelling, and consistent storytelling across organic channels, post-purchase experiences, and physical touchpoints. This role reports to the Creative Director and partners closely with Brand, Creative, Product, Lifecycle, and eCommerce. The ideal candidate is a strong storyteller with great taste and strong consumer instincts - someone who understands how to balance premium brand storytelling with clear, effective communication. Responsibilities and Duties * Help shape Brand Voice and Messaging Systems - Support the development and evolution of Sans’ tone of voice, messaging frameworks, and storytelling across touchpoints. * Develop Copy Across Key Surfaces - Write copy across major brand and marketing channels, including: * Emails/SMS * Web * Organic social * Packaging, manuals, inserts, and physical touchpoints * Direct Mail * TV * Support Product and GTM Narrative Development - Partner with Product and Brand to translate features into benefit-led, human storytelling that ladders into the broader brand narrative. * Develop Content that Builds Authority and Demand - Create content that strengthens brand authority, supports organic discovery, and positions Sans as a trusted voice in healthier living. * Collaborate Across Creative and Cross-Fu