P&G
Consumer Goods
Copywriter
“Copywriter at P&G. Skills: Advertising copywriting, Campaign development, Brand messaging, AI prompting. Develop copy across advertising channels. Craft words that stop thumbs mid-scroll”
What You'll Achieve.
Create integrated campaigns; Ensure every word serves strategic purpose; Copy resonates authentically; Drive action; Maximum impact; Scalability without dilution; Brand credibility; Reach millions of people; Prove AI value through real results
Industry & Context.
Creative problem-solver; Address client objectives
Immigration sponsorship not available
What They're Looking For.
Must Have
3-5 years advertising copywriting, Bachelor's degree in Advertising, Marketing, Journalism, English, Communications, or equivalent professional experience, Exceptional writing skills, Deep understanding of advertising fundamentals, Experience writing for digital and traditional channels, Conceptual thinking ability, Excellent presentation and communication skills, Comfort receiving feedback, Collaborative mindset, Ability to work autonomously, Manage project timelines, Comfort presenting work to clients
Nice to Have
AI-powered content creation experience
What You'll Do.
Develop copy across advertising channels
Craft words that stop thumbs mid-scroll
Turn browsers into buyers
Transform marketing messages into cultural moments
Develop copy across social media
Develop copy for radio
Develop copy for print ads
Partner with designers
Partner with strategists
Partner with account teams
Create integrated campaigns
Conceive original copy
Execute original copy
Develop integrated campaign concepts
Amplify copy and visuals
Participate in creative presentations
Articulate copy solutions
Conduct research into target audiences
Conduct research into competitive landscapes
Conduct research into brand voices
Become expert in client's business
Translate products into narratives
Maintain brand voice consistency
Identify opportunities to evolve tone
Develop copy guidelines
Develop messaging frameworks
Develop tone-of-voice documentation
Manage multiple projects
Proofread meticulously
Stay current with cultural trends
Stay current with internet vernacular
Stay current with platform best practices
Stay current with advertising landscape
Bring fresh references to briefs
Bring unexpected angles to briefs
Write from different vantage points
Write in different voices
Write calls-to-action
How You'll Work.
Team & Collaboration
Partner with designers; Partner with strategists; Partner with account teams; Collaborate with art directors; Collaborate with designers; Collaborate with creative directors; Collaborate with DPs; Collaborate with editors; Collaborate with CG artists
Communication Scope
Creative presentations; Articulate copy solutions; Explain strategic rationale; Presenting work to clients
Process & Methodology
Manage multiple projects, Manage project timelines
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