Copywriter

At GREY, part of WPP, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. POSITION OVERVIEW Partner with Art Director to develop concepts and execute for cross channel advertising initiatives. Create communications that will deliver the client’s message in the most persuasive and unexpected manner. Reports to the Associate Creative Director, Creative Director, Group Creative Director or Executive Creative Director. KEY RESPONSIBILITIES Ideate copy for pitches, campaigns and special projects Generate usable headlines, taglines, treatments, scripts, long body copy, and storyboard copy Conceive and execute advertising concepts based on agreed strategy Maintain brand voice across channels by telling a compelling story Follow direction of creative leaders and work as a team with assigned Art Directors to provide creative, strategically sound solutions for client, in-house and new business needs Participate in client meetings and presentations when necessary Brainstorm creative concepts and develop original campaigns that are on strategy Create and communicate concepts that intrigue and inspire both peers and clients with smart rationale to back them up Express ideas clearly not just on the page or screen, but face to face Collabora