Copywriter

Introduction At COCUNAT , we’re looking for a Copywriter to join our Marketing Team and help us develop creative campaigns focused on performance and conversion. We’re looking for someone creative, fast and with strong creative instinct. Someone who understands how to capture attention on social media, what makes an ad work, and how to transform ideas into high-converting creatives. We’re not looking for purely aesthetic creativity. We’re looking for someone with a strong content mindset, performance-driven thinking, and genuine curiosity for understanding what is working across social platforms today. If you enjoy writing, conceptualizing ideas and spotting trends before everyone else, we’d love to meet you. Your responsibilities Creative & Performance Create copy for performance ads, mainly on Meta platforms Develop hooks, claims and selling angles Participate in the conceptualization of conversion-focused creatives Think both about the copy and the visual hook of each ad Analyze which creatives are performing and how to continue iterating them Content Development Create clear and actionable briefs for creators and the creative team Adapt messaging and formats depending on the audience and content type Work on different creative approaches such as: UGC Founder content Influencer content Educational ads Problem / solution Before & after Content featuring dermatologists and formulators Trends & Consumer Understanding Constantly research trends, formats and winning ads Detect what is working on social media and adapt it to the brand Understand the product deeply to identify new communication territories Continuously bring new references and creative ideas Your profile Previous experience creating copy for digital campaigns or Meta Ads Understanding of performance marketing and what makes an ad convert Creative profile with strong interest in digital culture and social media Good instinct for identifying strong hooks, messages and creative formats Ability to work in a