Renesas Electronics
Tech / AI / Software
Copyof自動車MCUマーケティングエンジニア
“Copy of 自動車MCUマーケティングエンジニア at Renesas Electronics. Skills: Automotive MCU Marketing, Marketing Strategy, Product Positioning, Market Analysis. Formulate and execute marketing strategies for automotive MCU products in Japan aligned with business objectives. Define product positioning and compelling messaging for target segments and customers”
What You'll Achieve.
Drive market share expansion; Achieve sales targets; Achieve measurable marketing goals and objectives
Industry & Context.
Conduct market research, competitor research, and customer insights to identify growth opportunities and market trends; Effectively address market challenges
What They're Looking For.
Must Have
Bachelor's degree in Engineering or related field, 10+ years of practical experience in the above fields, Ability to communicate fluently in Japanese and communicate in English on a daily basis, Strong knowledge of semiconductor/automotive digital device (MCU or SoC) technology, architecture, and applications, and a track record of successful marketing in this field, Good understanding of the Japanese automotive market (E/E architecture, ADAS, Body) including market trends, customer needs, and regulatory requirements, Ability to formulate and execute effective marketing strategies aligned with Japanese automotive business objectives and drive market share expansion, Ability to work closely with engineering, sales, and product teams to translate technical messages into compelling marketing content, Ability to conduct market research, competitor analysis, and customer insights to identify opportunities and effectively address market challenges, Experience in positioning and differentiating automotive MCU products, understanding customer challenges, and proposing unique value propositions, Excellent communication and presentation skills to effectively convey technical information to both technical and non-technical audiences, Results-oriented mindset focused on achieving measurable marketing goals and objectives
What You'll Do.
Formulate and execute marketing strategies for automotive MCU products in Japan aligned with business objectives
Define product positioning and compelling messaging for target segments and customers
Take the lead in winning business by collaborating with sales and FAEs
building strong relationships with key customers and partners
Work with engineering
and product teams to ensure effective marketing and product promotion
Provide marketing tools and support to the sales team to achieve sales targets
Conduct market analysis
and customer insights to identify growth opportunities and market trends
Represent the company at industry events and conferences
Monitor and analyze marketing performance metrics
providing regular reports and actionable insights to senior management
How You'll Work.
Team & Collaboration
Collaborate with sales and FAEs to win business; Build strong relationships with key customers and partners; Work with engineering, sales, and product teams; Provide marketing tools and support to the sales team
Communication Scope
Ability to communicate fluently in Japanese; Ability to communicate in English on a daily basis; Excellent communication and presentation skills to effectively convey technical information to both technical and non-technical audiences
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