Carter's Inc.
Apparel Retail
CopyManager
“Copy Manager at Carter's Inc.. Skills: Brand Voice, Campaign Development, Copywriting, Team Leadership. Own and evolve the Carter’s brand voice. Develop campaign platforms, messaging frameworks”
What You'll Achieve.
driving brand and business impact; drive engagement and conversion; improve quality; consistency; efficiency of copy output; improve speed without sacrificing quality; elevate your professional prowess
Industry & Context.
solutions-oriented leader; can seamlessly move between concept, execution, and problem-solving; manage complexity; balance competing priorities
What They're Looking For.
Must Have
portfolio demonstrating elevated brand storytelling, campaign concepting, multi-channel thinking, Proven ability to lead at both the strategic and executional level, shaping messaging frameworks, maintaining a high bar for copy craft, Deep understanding of how copy drives impact across digital channels within a cohesive brand ecosystem, cross-functional leader with a track record of influencing creative and marketing partners at a senior level, Clear, persuasive communicator with the ability to present, defend, and align stakeholders around creative ideas and direction, Highly organized and detail-oriented, prioritization skills, proactive, self-directed approach, Hands-on, solutions-oriented leader, can seamlessly move between concept, execution, and problem-solving, Demonstrated ability to manage complexity, balance competing priorities, deliver high-quality work within tight timelines, Commitment to continuously elevating creative quality, team output, operational processes
Nice to Have
8+ years of experience in copywriting, Experience leading and developing writers, with a clear, supportive, and accountable management style, Some basic knowledge of Figma, the Adobe Creative Suite is a plus
What You'll Do.
Own and evolve the Carter’s brand voice
Develop campaign platforms
Lead copy development for major stories
Translate business and marketing objectives
Bring a point of view to creative development
Ensure copy elevates the brand
Lead and mentor copywriters
Establish workflows and standards
Oversee and contribute to copy execution
Maintain and evolve copy guidelines
Identify opportunities to streamline processes
How You'll Work.
Team & Collaboration
Partnering closely with Marketing and Creative leadership; Collaborate closely with design, marketing, merchandising, and channel teams; Act as the primary copy voice in cross-functional settings; presenting work and influencing stakeholders
Communication Scope
Clear, persuasive communicator; ability to present, defend, and align stakeholders
Process & Methodology
Manage complexity, balance competing priorities, deliver high-quality work within tight timelines
Applying for this Copy Manager role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Workday
- Workday has a multi-step form — save your progress after every section.
- "Apply With LinkedIn" can fail or lose data; manual entry is more reliable.
- Watch for the "Submit for Review" final step — hitting "Save" alone does not submit.
- Job requisition numbers are useful when following up with HR by email.
ANONYMOUS · UNFILTERED
What do employees actually say about Carter's Inc.?
Real rants from real employees. Read before you apply.