Coordinator,Performancemarketing

Indigo is a physical and digital place inspired by and filled with books, ideas, beautifully designed lifestyle products, and the creative people who help make it all happen. We believe in real books, living life fully and generously, being kind to each other and to the environment, and that stories — big and little — connect us. Indigo is our customer's happy place — for joyful moments of discovery and to connect with people who share their passion for reading, their belief in ideas, and their commitment to making the world a better and more beautiful place. OUR GUIDING PRINCIPLES Our Mission is to inspire reading and enrich the lives of booklovers. As such, we believe in the power of people and their stories. We aim to attract top talent, nurture the potential of our employees, and create space for everyone to thrive. Our Guiding Principles are the few key ideas that are meant to influence everything we do, every day. * We Will Hire, Inspire, Promote and Retain the Best * We Will Be Customer Centric * We Will Be Entrepreneurial * We Will Be Committed to Caring About Each Other, Our Communities, and Our Environment * We Will Be Committed to True and Shared Value Creation * We Will Be Systems Thinking, Data Driven and AI enabled The Coordinator, Performance Marketing supports the day-to-day activities of Indigo’s paid media programs across digital platforms (Meta, Reddit, TikTok, Google, etc). The coordinator is responsible for assisting with preparing trafficking sheets, product sets, creative briefs; as well as supporting campaign setups, organizing creative assets and copy requests. This role is a data-driven digital marketer with diverse eCommerce experience and an eagerness to test new ideas to grow acquisition targets. KEY PERFORMANCE METRICS * Primary scorecard metrics: ROAS, Cost Per Purchase * 98%+ setup accuracy * 95%+ on-time launches * Zero missed tracking links, KEY ACCOUNTABILITIES Functional * Prepare trafficking sheets, tracking codes and build produ