Company
Coordinator,Marketing
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Coordinator, Marketing. Skills: Marketing, Social Media, Event Management. Develop and execute mall marketing programs. Implement community-based programs”
What You'll Achieve.
Achieve center's goals; Foster audience growth and engagement; Enhance engagement and customer loyalty; Enhance the center's overall perception
Industry & Context.
Flexibility to work varied schedules including weekends and evenings
What They're Looking For.
Must Have
3 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting, Knowledge of retail management, marketing, tourism, social media or communication, Ability to handle multiple projects simultaneously, Well-developed oral and written skills, Sound fiscal management and budgeting skills, Excellent word processing, Excel, and Power Point skills, Flexibility to work varied schedules including weekends and evenings
Nice to Have
College degree preferred, Bilingual is a plus
What You'll Do.
Develop and execute mall marketing programs
Implement community-based programs
Manage local and tourism marketing initiatives
Foster positive retailer relations
Handle SBV administrative duties
Act as liaison for tenants
Formulate social media strategy
Track social media metrics
Monitor social media feedback
Respond to social media comments
Adhere to marketing policies
Assist in on-site event management
Maintain appearance of common areas
Aid in marketing initiatives
Contribute to Customer Service Initiative
Participate in community events
Manage marketing collateral
Provide administrative support
Support sponsorship/event deal approvals
Increase retailer participation
Offer assistance to co-workers
Assist in contract preparation
Oversee social media communications
Create retailer newsletters
Develop collateral material
Keep abreast of industry trends
Analyze competitor activities
Provide marketing strategy advice
Increase retailer participation Tourism initiatives
Act as primary contact for Shop and Stay Packages
Assist in Tour Operator follow-up
Track and analyze tourist traffic
Coordinate Group/Tourism Programs
How You'll Work.
Team & Collaboration
Collaborate with Director of Marketing; Collaborate with Assistant Director of Marketing; Collaborate with Mall Manager; Collaborate with various departments; Participate in team meetings
Communication Scope
Well-developed oral and written skills
Process & Methodology
Handle multiple projects simultaneously
Full Job Description
**Job Location:** Orlando Vineland Premium Outlets **PRIMARY PURPOSE:** The Marketing Coordinator collaborates closely with the Director of Marketing/Business Development, Assistant Director of Marketing, and Mall Manager to develop and execute mall marketing programs. This role involves implementing community-based programs, managing local and tourism marketing initiatives, fostering positive retailer and community relations and handling SBV administrative duties. **PRINCIPAL RESPONSIBILITIES:** _The successful candidate’s responsibilities will include, but not be limited to:_ * Act as a liaison for tenants, conveying SBV initiatives such as Tourism Initiatives, Events, and special promotions. * Collaborate closely with the Director of Marketing to formulate and implement a cohesive social media strategy and goals across platforms such as Instagram, TikTok, Facebook, and Twitter. Track metrics, experiment with new methods, and foster audience growth and engagement. * Monitor, respond to, and cultivate community feedback on social media using available tools like YEXT to enhance engagement and customer loyalty. * Adhere to policies and procedures related to each marketing department initiative within the center. * Assist in on-site management of center events, promotions, and sponsorships, including pre and post-event follow-up. Implement platform programs professionally and promptly, contributing to result measurement. * Maintain a polished appearance of common areas, including marketing materials, signage, and displays, ensuring all information is current and relevant. * Aid in marketing initiatives targeting both tenants and customers to enhance the center's overall perception. * Contribute to the execution and coordination of the property-wide Customer Service Initiative, collaborating with various departments. * Actively participate in community-centric events, networking, and community outreach efforts. * Manage collateral by assisting in the ordering, install
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