VERSANT

news, sports and entertainment

CoordinatorDTCSubscriberGrowth,MSNOW

$0–0k New York, New York, United States FULL TIME
The Brief

“Coordinator - DTC Subscriber Growth, MS NOW at VERSANT. Skills: executional marketing, campaign support, subscriber acquisition, lifecycle marketing, conversion optimization, marketing operations. Support the Lifecycle Marketing Manager in the build, QA, and deployment of campaigns across email, push notifications, and in-app messaging. Partner with Content, Community, and Design teams to develop and schedule content and creative for ad-hoc campaigns and active user journeys”

What You'll Achieve.

launch and growth of MS NOW’s new-to-market subscription experience; contributing to the execution of campaigns and initiatives across subscriber acquisition, lifecycle marketing, conversion optimization, and marketing operations

Industry & Context.

news, sports and entertainment
Eligibility Requirements

Must be willing to work in New York, NY, Must have unrestricted work authorization to work in the United States, external candidates may be required to attend an in-person interview

What They're Looking For.

Must Have

At least 1 year of relevant experience in digital marketing, media, or CRM (brand or agency), attention to detail with a focus on accuracy and quality, Ability to manage multiple priorities and meet deadlines in a fast-paced environment, organizational and project management skills, Interest in subscription businesses or DTC marketing, Must be willing to work in New York, NY, Must have unrestricted work authorization to work in the United States

Nice to Have

Basic knowledge of email production processes or HTML/CSS is a plus

What You'll Do.

Support the Lifecycle Marketing Manager in the build

and deployment of campaigns across email

and Design teams to develop and schedule content and creative for ad-hoc campaigns and active user journeys

Collaborate with the Conversion Optimization Manager to ensure accurate pricing

and creative across subscription flows and paywalls

and support execution of requests related to the subscription management partner

Ensure accuracy and quality across all campaign elements

including link testing

and rendering across platforms

Partner with Marketing Operations to support campaign workflows

and project management using tools such as Airtable and Jira

Support the creative production process

including managing timelines

coordinating feedback

facilitating legal reviews

and assisting with ad trafficking

Assist with setup of marketing tracking links across channels for all campaigns

Provide support across the team during high-volume periods

stepping in as needed to ensure delivery

Track invoices and partner payments

ensuring timely and accurate processing

Document and distribute meeting notes

and status updates to support team alignment

Take on increasing ownership of campaign execution and operational processes over time

How You'll Work.

Team & Collaboration

Partner with Content, Community, and Design teams; Collaborate with the Conversion Optimization Manager; Partner with Marketing Operations; Distribute meeting notes, action items, and status updates to support team alignment

Communication Scope

communication and collaboration skills

Process & Methodology

manage project timelines, creative development cycles, manage project timelines, organizational and project management skills

Free ATS check

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