Avis Budget Group
ConversionRateOptimizationSpecialist
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“Conversion Rate Optimization Specialist at Avis Budget Group. Skills: Conversion Rate Optimization, Experimentation, A/B testing, Data Analysis. Design, execute, and analyze A/B and multivariate tests across web and mobile. Translate hypotheses into structured experiments with clear success metrics”
What You'll Achieve.
Increase conversion; Increase revenue; Increase customer satisfaction
Industry & Context.
analytical skills with the ability to interpret data and generate insights
What They're Looking For.
Must Have
Experience in a CRO, experimentation, digital analytics, or product role within an e-commerce or digital business, Hands-on experience running A tests and analyzing results, analytical skills with the ability to interpret data and generate insights, Understanding of digital customer journeys and conversion funnels, Familiarity with experimentation and analytics tools (e. g. , Optimizely, Adobe Target, GA4, Amplitude, etc. ), Highly detail-oriented with a structured, hypothesis-driven approach, collaboration and communication skills
Nice to Have
Experience working closely with product management teams in a product-led organization, Familiarity with web and mobile development processes, Experience in global or multi-market environments, Certifications such as PMP, Scrum Master, or similar
What You'll Do.
Design, execute, and analyze A/B and multivariate tests across web and mobile, Translate hypotheses into structured experiments with clear success metrics, Ensure experiments are implemented accurately and analyzed with rigor, Identify opportunities to improve conversion across key funnel stages (e.
, search, pricing, checkout, post-booking), Analyze user behavior to uncover friction points and drop-offs, Monitor and report on key conversion metrics (e.
, conversion rate, abandonment, revenue per visitor), Follow and contribute to experimentation frameworks, standards, and governance, Ensure proper test design, statistical validity, and documentation of results, Maintain a repository of learnings to inform future optimization efforts, Stay up to date with CRO trends, tools, and best practices, Proactively bring new ideas and approaches to improve experimentation impact, Support building a test-and-learn culture across the organization.
How You'll Work.
Team & Collaboration
Work closely with product managers, designers, analysts, and engineers within cross-functional pods; Partner with product and design teams to develop solutions that improve performance; Work closely with Product Managers to align experiments with roadmap priorities; Work closely with Analytics teams to define metrics and validate results; Work closely with Design & Research to develop and test user-centric solutions; Work closely with Engineering to implement and scale experiments; Contribute to a collaborative, insight-driven product development process
Communication Scope
collaboration and communication skills
Full Job Description
**Driven to be the Best** **People. Performance. Purpose.** At Avis Budget Group, we’re driven to be the best vehicle rental company in the world, together. Our 25,000 employees raise the bar every day, bringing different perspectives, taking ownership, and leading with integrity. We’re defining the future of mobility with safe, sustainable solutions that move people, businesses, and communities forward. Avis Budget Group is seeking a **Conversion Rate Optimization (CRO) Specialist** to drive continuous improvement in our digital customer journey across web and mobile. Reporting to the Director of Conversion & Experimentation, this role will focus on **identifying, testing, and scaling improvements** that increase conversion, revenue, and customer satisfaction. You will work closely with product managers, designers, analysts, and engineers within cross-functional pods—bringing a **test-and-learn mindset** to everything we do. **What You 'll Do: ** **Experimentation & Testing** * Design, execute, and analyze A/B and multivariate tests across web and mobile * Translate hypotheses into structured experiments with clear success metrics * Ensure experiments are implemented accurately and analyzed with rigor **Conversion Optimization** * Identify opportunities to improve conversion across key funnel stages (e.g., search, pricing, checkout, post-booking) * Analyze user behavior to uncover friction points and drop-offs * Partner with product and design teams to develop solutions that improve performance **Data & Insights** * Use quantitative data (analytics, funnel metrics) and qualitative insights (user research, session replays, surveys) to inform hypotheses * Monitor and report on key conversion metrics (e.g., conversion rate, abandonment, revenue per visitor) * Translate results into clear, actionable recommendations **Cross-Functional Collaboration** * Work closely with: * Product Managers to align experiments with roadmap priorities * Analytics teams to define metrics
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