Company
Technology
ConversionCopywriter
Neural analysis suggests this role is
optimal for Mid-Senior candidates.
“Conversion Copywriter. Skills: Conversion copywriting, A/B testing, SEO content. Write copy for landing pages. Write copy for paid ads”
Industry & Context.
Creative problem-solving
What They're Looking For.
Must Have
Native-level English skills, 2+ years of experience in conversion copywriting, Performance over poetry mindset, Stakeholder management skills, Experience with testing, Adaptability, Resilience, Critical thinking
Nice to Have
Experience in consumer technology
What You'll Do.
Write copy for landing pages
Write copy for paid ads
Write copy for app store descriptions
Write copy for newsletters
Write copy for social media
Write copy variants for A/B tests
Write copy for website experiments
Use insights to decide on headlines
Create SEO-friendly content
Prioritize tickets and projects
Deliver tickets and projects
Research cybersecurity world
How You'll Work.
Team & Collaboration
Partner with CRO team; Work with product manager; Handle feedback from multiple directions
Process & Methodology
Prioritize tickets, Juggle multiple projects
Full Job Description
The Marketing department aims to encourage the world to be as enthusiastic about our products as we are. We have more than twenty different teams with specific areas of focus. Our teams are sharp, highly skilled, and data-driven, focusing on customer acquisition and monetization initiatives. Main Responsibilities - Write to convert: Craft original, clear, and high-performing copy for landing pages, paid ads, app store descriptions, newsletters, and social media. - Drive the experiments: Partner closely with the Conversion Rate Optimization (CRO) team to write copy variants for A/B tests and website experiments. - Master the data: Follow a data-first approach. Use qualitative and quantitative insights to decide whether a headline needs to be witty or blunt. - Optimize for search: Create SEO-friendly content that ranks well without sounding robotic. - Prioritize and deliver: Juggle multiple tickets and projects simultaneously in a fast-paced agency-style environment. - Research and adjust: Keep up with the cybersecurity world and our competitors to ensure our messaging is always one step ahead. Core requirements - Native-level English skills. - 2+ years of experience in conversion copywriting — experience in consumer technology is a plus. - A "performance over poetry" mindset. You prefer succinct writing that drives action over long, complex prose that makes readers sigh. - Stakeholder management skills. You are comfortable taking a vague request from a product manager and turning it into a sharp value proposition. - Experience with testing. You understand the basics of A/B testing and aren't afraid to kill your darlings if the data says a different headline works better. - Adaptability. You can switch between different tones and formats quickly and work independently as well as in a team. - Resilience. You can handle feedback from multiple directions and iterate quickly. - Critical thinking. You have creative problem-solving skills mixed with a heavy dose of common s
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