Wantable

eCommerce

Controller

$125–175k ~AI est. Milwaukee, Wisconsin, United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“Controller at Wantable. Skills: Accounting, Financial operations, Process improvement. Oversee day-to-day accounting operations. Manage general ledger”

Industry & Context.

eCommerce
Problems you'll solve

Solutions-oriented; Data-driven decisions

What They're Looking For.

Must Have

Progressive accounting and finance experience, Leadership responsibility in a Controller or similar senior role, Experience in eCommerce, retail, apparel or other inventory-intensive businesses, Success operating in a high-volume, tech-integrated environment, Proven experience managing month-end close, Proven experience managing audits, Proven experience managing budgeting/forecasting, Proven experience managing cash flow reporting, Deep knowledge of GAAP accounting, Deep knowledge of financial reporting best practices, Ability to operate effectively in a fast-paced, entrepreneurial, and evolving environment, Curiosity and openness toward researching, exploring, and leveraging AI and automation tools

Nice to Have

Experience in manufacturing, Experience with internally developed product lines, Comfort working within proprietary software platforms, Experience improving processes and reporting through automation and AI-driven solutions, QuickBooks experience and training, CPA license

What You'll Do.

Oversee day-to-day accounting operations

Manage general ledger

Manage accounts payable

Manage inventory/COGS/sales accounting

Manage account reconciliations

Manage month-end close

and develop finance team members

Foster a collaborative

and solutions-oriented culture

Ensure timely and accurate financial reporting

Ensure GAAP and tax compliance

Lead efforts to improve monthly close efficiency

Lead efforts to improve reporting accuracy

Lead efforts to improve process scalability

Maintain and improve cash flow forecasting

Monitor and provide insight on financial trends

Ensure accuracy and integrity of financial data

Strengthen controls and reconciliation processes

Collaborate with operations

Provide actionable financial insights

Provide operational support

Translate financial data into clear business recommendations

Support budgeting initiatives

Support forecasting initiatives

Support strategic planning initiatives

Partner and communicate closely with the fractional CFO

Coordinate annual financial audits/reviews

Prepare requested financial information

Monitor bank covenant requirements

Review annual business insurance renewals

Coordinate quarterly estimates

Coordinate tax extension

Coordinate annual tax return

Identify and implement process improvements

efficient financial workflows

Partner with leadership to leverage automation

Partner with leadership to leverage analytics

Partner with leadership to leverage AI-enabled tools

How You'll Work.

Team & Collaboration

Cross-functional teams; Executive team; Engineering team; Operations teams; Merchandising teams; Fulfillment teams; Technology teams; Leadership teams; External accounting partner; External tax partner

Communication Scope

Business recommendations; External liaison

Full Job Description

**Reports To:** Chief Executive Officer (CEO) **Location:** Milwaukee, WI (Hybrid) **Employment Type:** Full-Time, Salaried, Exempt **About Wantable ** At Wantable, we’re redefining retail through personalization. Our membership-based model and proprietary technology empower us to curate products that help customers discover confidence and joy through style. As a data-driven fashion company, we combine human intuition with algorithmic intelligence to deliver personalized assortments – balancing creativity, analytics, and operational precision. We are a collaborative, entrepreneurial team focused on growth, innovation, and operational excellence, and we’re looking for a strong Controller to help build the financial infrastructure that supports our next stage of growth. **About The Role** The Controller role at Wantable is a strategic leadership opportunity where finance plays a key role in driving the business, not just supporting it behind the scenes. Working closely with the executive team, this role helps build scalable processes, identify opportunities to apply AI and automation across finance and operations, and drive smarter, more efficient ways of working for a growing e-commerce brand. It’s a great fit for someone who enjoys combining accounting expertise, operational thinking, technology, and innovation to shape the future of finance in a modern e-commerce environment. **What You'll Do** **Lead Accounting & Financial Operations** * Oversee day-to-day accounting operations, including general ledger, accounts payable, inventory/COGS/sales accounting, account reconciliations, and month-end close. * Lead, mentor, and develop members of the finance team. * Foster a collaborative, accountable, and solutions-oriented culture. * Ensure timely and accurate monthly, quarterly, and year-end financial reporting in accordance with internal accounting, GAAP and tax. * Lead efforts to improve monthly close efficiency, reporting accuracy, and process scalability. **Drive Op

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