goop

lifestyle

Controller

$180–210k Santa Monica, California, United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Controller at goop. Skills: financial reporting, internal controls, NetSuite. Establish internal controls. Oversee general ledger”

What You'll Achieve.

strengthening systems; strengthening processes; strengthening operational infrastructure; deliver thoughtful financial insights; drive operational excellence; audit readiness; operational efficiency; mitigate risk; optimization of cash collection cycle; accuracy; compliance; timely execution; actionable insights; high-performing culture; continuous improvement

Industry & Context.

lifestyle
Problems you'll solve

solutions-oriented; proactive approach

What They're Looking For.

Must Have

GAAP accounting principles, financial reporting, NetSuite, Shopify, Ecommerce experience

Nice to Have

CPA, CMA, public accounting, audit experience, consignment experience, fashion experience, beauty experience, wellness experience, consumer lifestyle space experience

What You'll Do.

Establish internal controls

Oversee general ledger

Manage tax compliance

Oversee cash management

Lead accounting operations

Partner cross-functionally

Mentor accounting team

How You'll Work.

Team & Collaboration

partnering with leadership; partner cross-functionally; fostering a collaborative culture

Communication Scope

leadership; cross-functional partnership skills

Full Job Description

About The Company goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life. Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores. About You You’re a thoughtful, detail-oriented finance leader who thrives in fast-moving, entrepreneurial environments. You bring both precision and perspective to your work—equally comfortable diving into the details as you are partnering with leadership on broader business strategy. You have a natural builder mentality, continuously looking for ways to improve processes, strengthen controls, and create scalable systems that support growth. Most importantly, you’re excited by the opportunity to apply your expertise within a brand rooted in wellness, beauty, fashion, and intentional living. About the Role We’re looking for an experienced Controller to lead goop’s accounting and financial operations function, overseeing everything from monthly close and financial reporting to audit readiness, treasury management, and internal controls. This role will play a key part in strengthening the systems, processes, and operational infrastructure that support our growing omni-channel business, while partnering cross-functionally to deliver thoughtful financial insights and drive operational excellence across the company. Responsibilities include: Establish and strengthen internal controls that support financial accuracy, compliance, and audit readiness. Oversee the general ledger and monthly close process, ensuring timely, accurate, and GAAP-compliant financial reporting. Manage tax compliance across federal, state

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