Pavago
Staffing and Recruiting
ContentWriter/Copywriter
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“Content Writer / Copywriter at Pavago. Skills: Content Creation, SEO Optimization, Editing. Write long-form and short-form content. Produce copy for ads, email campaigns”
What You'll Achieve.
Growth in organic traffic; Engagement from written content; Conversion performance of landing pages; Conversion performance of ad copy; SEO rankings for target keywords; Visibility for target keywords; Positive stakeholder feedback
Industry & Context.
What They're Looking For.
Must Have
2+ years professional writing or copywriting experience, Portfolio of content across multiple formats (blogs, web copy, ads, collateral), Proficiency with Microsoft Office/Google Workspace, research and editing skills
Nice to Have
Background writing for B2B SaaS, marketing agencies, or professional services, Familiarity with SEO tools (SEMrush, Ahrefs, Clearscope), Experience writing conversion-focused copy (ads, landing pages, email sequences), Knowledge of content management systems (WordPress, HubSpot)
What You'll Do.
Write long-form and short-form content
Ensure content aligns with brand voice
Research keywords and incorporate SEO
Collaborate with SEO specialists
Update existing content
Conduct in-depth research
Interview subject matter experts
Translate complex topics
Proofread for grammar
Ensure deliverables are accurate
Maintain content calendars
Monitor content performance
Provide recommendations to improve engagement
How You'll Work.
Team & Collaboration
Collaborate with SEO specialists; Work with designers, marketers, and sales teams; Incorporate stakeholder feedback
Communication Scope
Translating complex topics into clear, engaging copy; Incorporating stakeholder feedback
Process & Methodology
Maintain content calendars, Deliver work on time
Full Job Description
**Job Title:** Content Writer / Copywriter **Position Type:** Full-Time, Remote **Working Hours:** U.S. client business hours (with flexibility for deadlines and content calendars) **About the Role:** Our client is seeking a Content Writer / Copywriter to create compelling, high-quality content that informs, engages, and converts. This role involves producing blog posts, landing pages, ad copy, sales collateral, and thought leadership content. The Writer ensures all outputs are on-brand, SEO-friendly, and aligned with marketing and sales objectives. **Responsibilities:** * **Content Creation:** * Write long-form and short-form content including blogs, case studies, whitepapers, newsletters, and web pages. * Produce copy for ads, email campaigns, and sales collateral. * Ensure all content aligns with brand voice, style, and tone. * **SEO & Optimization:** * Research keywords and incorporate SEO best practices into writing. * Collaborate with SEO specialists to optimize for search intent and ranking. * Update existing content to maintain freshness and relevance. * **Research & Subject Expertise:** * Conduct in-depth research on industry topics, competitors, and trends. * Interview subject matter experts (SMEs) for thought leadership content. * Translate complex topics into clear, engaging copy. * **Editing & Quality Assurance:** * Proofread for grammar, clarity, and consistency. * Ensure deliverables are accurate, plagiarism-free, and error-free. * Maintain content calendars and deliver work on time. * **Collaboration:** * Work with designers, marketers, and sales teams to align copy with visuals and campaigns. * Incorporate stakeholder feedback into revisions while maintaining brand integrity. * **Performance Tracking:** * Monitor content performance using Google Analytics, HubSpot, or similar tools. * Provide recommendations to improve engagement, conversions, and SEO rankings. **What Makes You a Perfect Fit:** * Strong storyteller with a flair for persuasive and en
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