ContentStrategyDirector

The Content Strategy Director will provide leadership and guidance on content strategy efforts across multiple project teams to achieve client business goals through maximizing the commercial impact of content. As the most senior content strategy representative, the director is responsible for the overall quality of content strategy work in the business unit. The director will be called upon to lead content strategy efforts on more complex and challenging projects providing strategic direction and process implementation on variety of digital experience development projects. Directors will work closely with clients to determine the content effort for projects, ensuring necessary content is sourced or generated. A professional communicator capable of grasping communication challenges and devising editorial solutions, the director has a well-rounded knowledge of digital, as well as thorough familiarity with leading trends in usability, search engine optimization and content marketing. As a usability expert, the strategist will be deeply involved in the content development and distribution process from outset to completion. RESPONSIBILITIES Ensure overall quality of content strategy work on all projects and accounts. Building strategies for developing, implementing and managing compelling and well-organized content based on a thorough understanding of business objectives, user needs and industry best practices Analyzing and assessing client’s digital content Developing distribution plans for positioning content across multiple channels to drive desired business results Drafting content publication and migration workflows, content models and governance plans Producing all content strategy deliverables including content audits, gap analyses, taxonomies, metadata frameworks, style guides and page tables Producing content classification and tagging systems Collaborating with Creative Team members to determine the conceptual and copy direction of online initiatives, includin