Weekday AI
ContentStrategist/CreativeGrowthMarketer(Performance+Copy)
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“Content Strategist / Creative Growth Marketer (Performance + Copy) at Weekday AI. Skills: Content strategy, Performance marketing, Copywriting, Growth marketing. Take full ownership of the content strategy end-to-end covering ads, landing pages, and social media. Craft highly effective copy for ads, landing pages, emails, and scripts”
What You'll Achieve.
Fuel growth rather than merely produce content; Content functions as a revenue driver; Scripts serve as conversion instruments; GTM represents storytelling on a large scale; Improve CAC, CTR, and conversion rates; Direct influence on revenue and company growth; Deliver performance in views, conversions, and revenue
Industry & Context.
Convert customer pain points into engaging stories
What They're Looking For.
Must Have
Excellent copywriting and storytelling capabilities, Proven experience with performance marketing content, Hands-on expertise in Landing page development, Hands-on expertise in Ad creative production, Hands-on expertise in Video scriptwriting, Knowledge of Marketing funnels and conversion psychology, Knowledge of SEO principles and audience intent, Experience managing GTM or product launch initiatives, Capability to independently lead projects from concept to execution (0→1), Content Writing, Ads
Nice to Have
Familiarity with US, UK, or global markets, Experience working with D2C, EdTech, or consumer brands, Exposure to AI-driven content production workflows, Content strategists who have grown social media presence by over 10X, Creators who have driven millions of views or run successful high-conversion campaigns, Professionals experienced in GTM launches, funnel development, and storytelling-led sales approaches, Creative Strategist, Content Strategy
What You'll Do.
Take full ownership of the content strategy end-to-end covering ads
Craft highly effective copy for ads
Develop and implement go-to-market (GTM) campaigns for new product or service launches
Write short-form video scripts for formats like Reels
Convert customer pain points into engaging stories
Drive growth through both organic and paid content initiatives
Leverage AI tools to scale content creation and optimize workflows
Build content systems from the ground up (0→1)
How You'll Work.
Team & Collaboration
Collaborate closely with founders, marketing, and performance teams; Collaborate with the performance marketing team to improve CAC, CTR, and conversion rates; Partner with design and video teams to create ready-to-execute creatives
Process & Methodology
Independently lead projects from concept to execution (0→1), Manage GTM or product launch initiatives
Full Job Description
**This role is for one of the Weekday's clients** **Salary range: Rs 600000 - Rs 900000 (ie INR 6 - 9 LPA) ** Min Experience: 2 years Location: Bengaluru JobType: full-time We are seeking a **content strategist focused on performance** who can **fuel growth rather than merely produce content**. This position is ideal for someone who recognizes that: * Content functions as a **revenue driver** * Scripts serve as **conversion instruments** * GTM represents **storytelling on a large scale** You will collaborate closely with founders, marketing, and performance teams to **craft narratives that effectively convert across ads, landing pages, and videos.** **Requirements** ### **What You’ll Be Doing** * Take full ownership of the **content strategy end-to-end** covering ads, landing pages, and social media * Craft **highly effective copy** for ads, landing pages, emails, and scripts * Develop and implement **go-to-market (GTM) campaigns** for new product or service launches * Write **short-form video scripts** for formats like Reels, YouTube Shorts, and Ads * Convert **customer pain points into engaging stories** * Collaborate with the performance marketing team to **improve CAC, CTR, and conversion rates** * Drive growth through **both organic and paid content initiatives** * Partner with design and video teams to create **ready-to-execute creatives** * Leverage AI tools to **scale content creation and optimize workflows** ### **Essential Skills** * Excellent **copywriting and storytelling capabilities** * Proven experience with **performance marketing content** * Hands-on expertise in: * Landing page development * Ad creative production * Video scriptwriting * Knowledge of: * Marketing funnels and conversion psychology * SEO principles and audience intent * Experience managing **GTM or product launch initiatives** * Capability to **independently lead projects from concept to execution (0→1)** ### **Bonus Skills (Highly Desirable)** * Familiarity with **US, UK, or global
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