StickerYou
StickerYou
ContentStrategist
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“Content Strategist at StickerYou. Skills: Content strategy, Content planning, Content execution, Email marketing, SEO. Plan and execute high-impact content across key owned channels. Turn business priorities into clear, actionable content plans”
What You'll Achieve.
High-impact content; Content that drives measurable results; Growth in organic traffic, keyword rankings, and engagement; Increased email performance (open rates, CTR, conversions)
Industry & Context.
Analytical experience; Data insights; Experimentation; Iteration
What They're Looking For.
Must Have
3-5 years of experience in content strategy, marketing, or similar roles, Proven writing and editing skills across long- and short-form content, Experience building and managing editorial calendars, grasp of SEO/GEO (keyword research, on-page optimization, content hierarchy), Background in email/lifecycle marketing content, Ability to turn strategic goals into clear execution plans, Familiarity with AI content tools and workflows, Analytical experience with GA4, Search Console, Ahrefs, or similar tools
Nice to Have
Experience in e-commerce or SMB-focused marketing, ideally with exposure to shifting content strategy from consumer to business audiences, Exposure to CRO and website content optimization, Background in managing high-volume or fast-paced content programs
What You'll Do.
Plan and execute high-impact content across key owned channels
Turn business priorities into clear
actionable content plans
Shape and deliver content and email marketing programs
Develop and maintain content calendars across blog
and email/lifecycle marketing
Contribute proactive ideas
identify opportunities
and shape content direction
Translate strategic goals into actionable content plans
Ensure consistency and alignment across channels
Co-own the strategy and execution of the content pipeline
Conduct keyword research
Create content briefs
optimized articles and landing pages
Continuously update and improve existing content
Build and refine the email content calendar
Plan and write content for promotional sends
and retention campaigns
Maintain coherent messaging across email and on-site touchpoints
Write and edit compelling content for blogs
Uphold a consistent brand voice
Use AI tools to boost quality
and scale in content development
Monitor and analyze content performance
Use data insights to refine plans
Seek opportunities for continuous improvement through experimentation and iteration
Translate product features into customer-focused messaging
and seasonal initiatives with strategic content
How You'll Work.
Team & Collaboration
Partner with the Director of Product & Customer Marketing to develop and maintain content calendars; Collaborate on direction; Build and refine the email content calendar in partnership with marketing teams; Translate product features into customer-focused messaging with Product Managers; Support campaigns, product launches, and seasonal initiatives with strategic content
Communication Scope
Sharp execution; Clear, actionable content plans; Compelling content; Consistent messaging; Customer-focused messaging
Process & Methodology
Content planning, Editorial calendar management, Execution plans
Full Job Description
ABOUT STICKERYOU StickerYou is a leading global e-commerce company for custom die-cut products such as stickers, labels, decals, temporary tattoos, and more. Our proprietary platform infuses automation technology and creativity to empower anyone to make the best custom products in any size, shape, and quantity. Business and consumers can make their marketing, packaging, décor, or personal expression professional grade. We believe in the enormous power of customization. We are a smart, creative, and passionate group dedicated to growing the most talented and engaging people in Toronto, Canada. We proudly make custom products locally for the global market using software and advanced digital manufacturing. We make what matters stick! THE ROLE StickerYou is seeking a Content Strategist to plan and execute high-impact content across key owned channels. Reporting to the Director of Product & Customer Marketing, you’ll turn business priorities into clear, actionable content plans and bring them to life through sharp execution. You’ll play a central role in shaping and delivering our content and email marketing programs. This position suits someone who enjoys both strategy and execution—structuring ideas, collaborating on direction, and producing content that drives measurable results. KEY RESPONSIBILITIES CONTENT PLANNING & CALENDAR MANAGEMENT - Partner with the Director of Product & Customer Marketing to develop and maintain content calendars across: - Blog and editorial content - SEO/GEO-driven content - Email and lifecycle marketing - Contribute proactive ideas, identify opportunities, and shape content direction. - Translate strategic goals into actionable content plans aligned with business priorities. - Ensure consistency and alignment across channels, campaigns, and key initiatives. BLOG, SEO/GEO PROGRAM - Co-own the strategy and execution of the content pipeline. - Conduct keyword research to identify and prioritize content opportunities. - Create content briefs an
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