StickerYou

StickerYou

ContentStrategist

CA$70–90k Toronto, Ontario, Canada FULL TIME Remote Friendly
The Brief

“Content Strategist at StickerYou. Skills: Content Strategy, Content Planning, Content Creation, Email Marketing, SEO. Plan and execute high-impact content across key owned channels. Turn business priorities into clear, actionable content plans”

What You'll Achieve.

High-impact content; Measurable results; Growth in organic traffic, keyword rankings, and engagement; Increased email performance (open rates, CTR, conversions)

Industry & Context.

StickerYou
Problems you'll solve

Analytical experience; Data insights; Experimentation; Iteration

What They're Looking For.

Must Have

3-5 years of experience in content strategy, marketing, or similar roles, Proven writing and editing skills across long- and short-form content, Experience building and managing editorial calendars, grasp of SEO/GEO (keyword research, on-page optimization, content hierarchy), Background in email/lifecycle marketing content, Ability to turn strategic goals into clear execution plans, Familiarity with AI content tools and workflows, Analytical experience with GA4, Search Console, Ahrefs, or similar tools

Nice to Have

Experience in e-commerce or SMB-focused marketing, ideally with exposure to shifting content strategy from consumer to business audiences, Exposure to CRO and website content optimization, Background in managing high-volume or fast-paced content programs

What You'll Do.

Plan and execute high-impact content across key owned channels

Turn business priorities into clear

actionable content plans

Shape and deliver content and email marketing programs

Develop and maintain content calendars across blog

SEO/GEO-driven content

and email/lifecycle marketing

Contribute proactive ideas

identify opportunities

and shape content direction

Translate strategic goals into actionable content plans aligned with business priorities

Ensure consistency and alignment across channels

Co-own the strategy and execution of the content pipeline

Conduct keyword research to identify and prioritize content opportunities

Create content briefs and write high-quality

optimized articles and landing pages

Continuously update and improve existing content to grow traffic

Build and refine the email content calendar in partnership with marketing teams

Plan and write content for promotional sends

and retention campaigns

Maintain coherent messaging across email and on-site touchpoints

Write and edit compelling content for blogs

Uphold a consistent brand voice across all communications

Use AI tools to boost quality

and scale in content development

Monitor and analyze content performance (traffic

Use data insights to refine plans

Seek opportunities for continuous improvement through experimentation and iteration

Translate product features into customer-focused messaging with Product Managers

and seasonal initiatives with strategic content

How You'll Work.

Team & Collaboration

Partner with the Director of Product & Customer Marketing to develop and maintain content calendars; Build and refine the email content calendar in partnership with marketing teams; Translate product features into customer-focused messaging with Product Managers; Support campaigns, product launches, and seasonal initiatives with strategic content

Communication Scope

Sharp execution; Clear, actionable content plans; Compelling content; Consistent brand voice; Customer-focused messaging

Process & Methodology

Content Planning, Calendar Management, Execution Plans

Free ATS check

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