TruGreen
ContentSpecialist
“Content Specialist at TruGreen. Skills: content creation, content strategy, content execution, writing, editing, SEO. creation and execution of high-quality content across multiple channels. digital content formats including website, blogs, videos, infographics, landing pages, and more”
What You'll Achieve.
promoting brand awareness; fostering engagement; generating leads; improve engagement and conversion performance; boost search rankings and performance
Industry & Context.
Physical Demands: Regularly required to sit, stand, and walk; Use hands and arms to handle, feel, or reach; Speak and hear; Use close vision abilities. Occasionally required to lift or move up to 25 lbs.; Stoop, kneel, crouch, or crawl., Working Conditions: Noise level: Low to moderate. Adverse Conditions: Minimal., Must be physically located in the United States while performing this job.
What They're Looking For.
Must Have
Demonstrated experience (3+ years) of content writing and copywriting, supported by a portfolio of work., Ability to speak, read and write fluently in English is required., MUST BE physically located in the United States while performing this job.
What You'll Do.
creation and execution of high-quality content across multiple channels
digital content formats including website
Ensures content is engaging
and aligned with business objectives
promoting brand awareness
and generating leads.
develop and execute content strategies aligned with marketing and business goals.
Producing high-quality content across multiple formats including website
Writing persuasive copy that resonates with our audience
with a primary focus on promoting brand awareness
and generating leads.
Developing content variations to support A testing and refining headlines
and web copy to improve engagement and conversion performance.
Tailoring messaging and tone to align with the unique goals of different marketing channels and understanding the audience intent and behavior across each.
and maintaining consistent style
and messaging across all outputs.
Managing content calendars and deadlines to ensure timely delivery of content.
Creating and optimizing content for search engines (SEO) to boost search rankings and performance.
Conducting research on relevant topics to verify credibility of content.
Partnering with subject matter experts and routing content for approval with internal stakeholders.
Staying up to date on digital marketing best practices
and new tools or technologies relevant to content creation and distribution.
How You'll Work.
Team & Collaboration
Working closely with the Senior Manager, Content Marketing and the Content/SEO team to plan, develop and execute content strategies aligned with marketing and business goals.; Collaborating with graphic designers, writers, developers, UX designers, videographers, and external vendors to aid in the creation of impactful digital assets and multimedia content.; Building partnerships and working collaboratively with others to meet shared objectives.; Partnering with subject matter experts and routing content for approval with internal stakeholders.; Excellent communication and collaboration skills.
Communication Scope
Excellent communication and collaboration skills.
Process & Methodology
Managing content calendars and deadlines to ensure timely delivery of content., Excellent organization skills, with the ability to manage multiple projects and deadlines while maintaining high-quality content standards.
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