Learfield Studios
Sports
ContentProducer
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Content Producer at Learfield Studios. Skills: NIL content production, Video production, Content strategy. Lead creation NIL content. Lead execution NIL content”
What You'll Achieve.
Deliver across stakeholders' goals; Drive measurable results
Industry & Context.
Critical reasoning; Problem-solving
What They're Looking For.
Must Have
4+ years experience sports/entertainment, Create, write, produce, direct, edit video, Advanced proficiency graphic/motion design, Advanced proficiency photography, Advanced proficiency video shooting, Advanced proficiency video producing, Advanced proficiency video editing, Expertise Adobe Creative Cloud, Collaborate effectively content creators, Collaborate effectively partners, Collaborate effectively stakeholders, Develop engaging creative content, Drive measurable results, Produce content multiple social platforms, Deep understanding social platform best practices, Thrive under tight deadlines, Thrive fast-paced environment, Thrive dynamic environment, Understanding major social platforms, Understanding emerging social platforms, Excellent communication skills, Present creative concepts leadership, Present strategic approaches leadership, Generate innovative ideas, Generate innovative concepts, Align ideas project goals, Align concepts organizational initiatives, Administrative skills, Critical reasoning skills, Problem-solving skills, Highly organized, Efficient, Detail oriented, Unquestioned integrity, Trustworthiness, Adherence Learfield rules, Adherence university rules, Adherence conference rules, Adherence NCAA rules
Nice to Have
Prior experience sports industry, College athletics experience
What You'll Do.
Lead creation NIL content
Lead execution NIL content
Create multimedia audio/video
Create motion graphic
Create static graphics
Create podcasts/audio
Collaborate athletic department
Create custom NIL content
Deliver stakeholders' voice
Deliver stakeholders' tone
Deliver stakeholders' brand objectives
Create NIL Content best practices
Evolve NIL Content best practices
Generate ideas brand integration
Attend client pitches
Build trust student athletes
Set student athletes success
Assist production live-action shoots
Assist production social activations
Contribute research NIL content
Contribute pre-production NIL content
Contribute production NIL content
Contribute post-production NIL content
Contribute distribution NIL content
Contribute analysis NIL content
Act liaison athletic department
Act liaison Learfield sales
Utilize data content strategy
Utilize creative insights content strategy
Utilize current trends content strategy
Develop Learfield Studios NIL content strategy
Serve on-campus resource student athletes
Share best practices content creation
Create pre-sale content presentations
Track campaign performance
Analyze campaign performance
Evaluate campaign performance
Present recaps partners
Present recaps leadership
Lead distribution kick-off calls
Formulate distribution plans
Manage distribution through end
Communicate insights stakeholders
How You'll Work.
Team & Collaboration
Content team; On-site sales team; Athletic departments; School production teams; Student athletes; Brands; Local staff; Content creators; Partners; Stakeholders; Learfield local sales; Learfield national sales
Communication Scope
Present creative concepts; Present strategic approaches; Present recaps
Process & Methodology
Content strategy development, Content execution, Distribution planning, Performance tracking, Performance analysis
Full Job Description
As an integral part of Learfield Studios content team, the Content Producer plays an important role on the ground at the university that assists in the development and production of NIL content-driven executions in partnership with the school and brand partners. Reporting to the Learfield Studios Content Team and working closely with the on-site sales team, they will collaborate with the athletic departments, school production teams, student athletes, brands and local staff to ideate, create and execute a robust NIL content offering that will deliver across all stakeholders’ goals. **Essential Duties & Responsibilities:** * Lead the creation and execution of all NIL content including but not limited to multimedia audio/video, motion graphic, static graphics, podcasts/audio, live streams, etc. across multiple digital platforms * Collaborate closely with athletic department and sponsors to create custom NIL content that delivers on all stakeholders’ voice, tone, and brand objectives. * Create and continue to evolve NIL Content best practices across creative, production, distribution and student athlete relations and communications. * Generate ideas for brand integration NIL video series for local and national sales and attend client pitches and productions, as needed. * Build trust with student athletes and set them up for success across all NIL executions. * In addition to NIL projects, assist in the production of Learfield live-action shoots and other revenue-driving social activations as needed within the local sports property and athletic department. * Contribute to research, pre-production, production, post-production, distribution, and analysis for all proactive and reactive NIL content executed by Learfield Studios. * Act as a liaison between the athletic department content team, Learfield local sales teams and national sales. * Utilize data, creative insights and current trends to develop Learfield Studios NIL content strategy. * Serve as an on-campus resource
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