Jobber
SaaS
ContentMarketingStrategist
“Content Marketing Strategist at Jobber. Skills: Content Strategy, SEO, AI Search, Content Creation, Organic Performance Optimization. Execute high-quality, conversion-focused content to improve Jobber's authority, visibility, and brand presence. Plan, create, and optimize content that drives traffic, impressions, engagement, and conversions across articles, free tools, product pages, and industry pages”
What You'll Achieve.
Improve Jobber's authority, visibility, and brand presence; Drive traffic, impressions, engagement, and conversions across articles, free tools, product pages, and industry pages; Drive both traffic and qualified leads
Industry & Context.
Candidates based in one of our hub cities: Edmonton, Toronto, Vancouver, or Kitchener-Waterloo
What They're Looking For.
Must Have
Demonstrated experience taking SEO/AI Search briefs or specifications and producing high-quality, conversion-focused content in a B2B/SaaS context, understanding of search behaviour and how content surfaces in both AI-powered and traditional search channels, Proven ability to write clear, engaging content and copy aligned with user intent, performance goals, and brand standards, Proven ability to work effectively across teams, including Product Marketing, Competitive Intelligence, Web, and Design, A systems mindset: you understand process, dependencies, and the steps required to execute consistently. You can work through a defined workflow and not skip steps
Nice to Have
Familiarity with Google Search Console and keyword tools such as AHREFs or SEMrush
What You'll Do.
conversion-focused content to improve Jobber's authority
and optimize content that drives traffic
and conversions across articles
Shape Content Strategy Across Search Engines and LLM Discovery
Execute content from SEO briefs at high quality with minimal rounds of revision
Understand SEO and CRO requirements and implications from briefs
and translate them into finished content
Build and maintain content clusters that reinforce topic authority and support pillar assets
Support contributed content
and co-marketing programs to strengthen authority and reach
Identify new inbound content opportunities based on audience needs and emerging trends
Monitor generative search trends across platforms like Google SGE
and Perplexity to identify new opportunities
Work Cross-Functionally to Plan and Execute Content
Partner with Product Marketing
and Design teams to understand business goals
and technical requirements that shape each content piece
Translate stakeholder input and brand guidelines into content that balances SEO requirements with conversion goals and user experience
Collaborate on free tools
and other bottom-of-funnel assets that drive both traffic and qualified leads
Give feedback to stakeholders about what messaging and positioning will resonate in search and with your target audiences
How You'll Work.
Team & Collaboration
Work cross-functionally to attract inbound traffic, capture demand across all stages of the funnel, and ensure Jobber’s content is discoverable through both traditional and AI-powered search experiences; Partner with Product Marketing, Web, Brand, and Design teams to understand business goals, positioning, and technical requirements that shape each content piece; Translate stakeholder input and brand guidelines into content that balances SEO requirements with conversion goals and user experience; Collaborate on free tools, comparison pages, feature pages, and other bottom-of-funnel assets that drive both traffic and qualified leads; Give feedback to stakeholders about what messaging and positioning will resonate in search and with your target audiences; Work effectively across teams, including Product Marketing, Competitive Intelligence, Web, and Design
Communication Scope
Write clear, engaging content and copy aligned with user intent, performance goals, and brand standards; Give feedback to stakeholders about what messaging and positioning will resonate in search and with your target audiences
Applying for this Content Marketing Strategist role?
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