Alberta Blue Cross®
ContentMarketingSpecialist
Neural analysis suggests this role is
optimal for Mid candidates.
“Content Marketing Specialist at Alberta Blue Cross®. Skills: Content creation, Content strategy, Copywriting, Communications. Planning, writing, editing and distributing relevant external content. Creating engaging and relevant content across various platforms”
What You'll Achieve.
Shaping our brand’s online presence and thought leadership position; Improving organic visibility and driving traffic
Industry & Context.
A criminal record check satisfactory to Alberta Blue Cross will be required as a condition of employment, following a conditional offer.
What They're Looking For.
Must Have
Bachelor's degree in journalism, marketing, communications, or a related field., Minimum of three years in content creation, copywriting or communications., A diverse portfolio demonstrating a passion for your work
What You'll Do.
editing and distributing relevant external content
Creating engaging and relevant content across various platforms
Supporting the execution of the content strategy
Driving content strategy in support of brand awareness and lead generation
Collaborating with stakeholders to identify business goals
target audiences and expected results
Gathering intelligence to write for a variety of mediums
Maintaining the functional flow of content as an asset throughout the business
Crafting content on a variety of topics for various audiences
Implementing on-page and off-page SEO strategies
proofreading and fact checking content
Ensuring content measurement to support enhancement and optimizations
Management/operation of the CMS
Implementation of web analytics or data-related structures
How You'll Work.
Team & Collaboration
Collaborate with design, marketing and digital teams to ideate and define content goals.; Working with a variety of business stakeholders; Collaborate with stakeholders from across the business including marketing, digital experience, product and wellness
Communication Scope
Excellent written and verbal communication.
Process & Methodology
Assuming responsibilities as a project manager on some projects (responsible for obtaining approvals and execution of deliverables), Arranging stakeholder engagement meetings and SME interviews and regular check ins/touchpoints with business unit leader to ensure continued alignment and timely project delivery
Full Job Description
Alberta Blue Cross® is an Alberta based organization dedicated to delivering exceptional customer experience and community leadership. We’re committed to providing the best health coverage to over 1.8 million members and take an active role in promoting wellness. We believe in what we do—and place trust in our employees to deliver our vision. Working at Alberta Blue Cross® means having a career where you’ll be recognized for your contributions. We value diversity, encourage our team members to maintain a healthy work-life balance and provide opportunities for career growth. **OVERVIEW:** Our Marketing team is growing! We’re seeking a talented and creative Content Specialist to join our team for a 12 month temporary opportunity. As a Content Specialist, you will play a crucial role in shaping our brand’s online presence and thought leadership position by creating engaging and relevant content across various platforms. If you’re passionate about storytelling, have a keen eye for detail and thrive in a dynamic environment, we encourage you to apply. The Content Specialist will report to the Team Manager, Content, to support the execution of the content strategy. They are responsible for planning, writing, editing and distributing (to stakeholders) relevant external content based on our objectives and our customers’ needs, ensuring the content aligns with the overall marketing and business goals. They play a critical role in supporting the marketing team in driving content strategy in support of brand awareness and lead generation working in collaboration with portfolio marketing managers, advertising and channel integration, brand and digital experience teams. This role will have you working in a hybrid work style arrangement. While you may be working remotely most of the time, there will be ample opportunity for face-to-face interactions, external and in-office meetings, team events and other meaningful connections. **WHAT WILL YOU DO:** * Collaborate with design, mar
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